Digital Consumer Behavior Report 2023

Get the latest fashion & apparel consumer insights

The needs, desires and expectations of today’s consumers are changing fast. These last 12 months have seen new tech, climate change and the cost-of-living crisis affect shopping habits profoundly. If you’re finding it hard to keep up, you’re not alone. That’s why, fresh for 2023, we’ve teamed up with GWI to create

A significant majority of consumers (79%) are changing their purchase preferences based on sustainability. This contrasts sharply with the 36% of organizations who believe consumers are willing to make this change in their choices/ preferences based on social or environmental impact. Such a gap represents a risk of ~6% of brands & retailers revenue if unaddressed.

36%

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Source: Capgemini Research Institute, 2020

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Give consumers more of what they want

9/10 fashion shoppers want tech to improve the retail experience. Our report helps you get closer to your consumers, revealing how you can overcome challenges and seize opportunities in the current apparel industry landscape.

Learn the truth about counterfeit goods, including how consumers feel about them and what you can do to protect your brand.

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2023 Digital Consumer Behavior Report

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Get key insights, including market overviews from Michael Colarossi, VP of Product Line Management, Innovation and Sustainability at Avery Dennison, and Chase Buckle, VP of Trends at GWI.

Discover how Digital Consumer Engagement is shaking things up, transforming everything from brand storytelling to data management and garment recycling.

Find out how conscious consumerism and technological innovation are driving a better, greener future for fashion and apparel.

The Digital Consumer Behavior Report 2.0

. This brand new report is filled with insights and statistics that will help you get closer than ever to your audience. Find out what’s driving shoppers instore, why people are digitizing their wardrobes, how consumers feel about counterfeit goods, and much more.