Triggers
Our market-leading portfolio of digital triggers utilizes a broad set of innovations across our trim products including labels, tags, and smart embellishments. Each trigger is detected by a scanner or a smart device helping to maintain visibility of your products throughout their lifecycles, as well as creating new opportunities for rewarding consumer encounters. With such a wide range of triggers available, you can be sure you will find the right solution for your brand, your partners and your customers.
possibilities are endless
Digital Solutions
When everything’s connected, possibilities are endless
Explore #EndlessPossibilities for your brand. Connect with an Avery Dennison expert now
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Avery Dennison Digital Solutions has been created to help brands and retailers address urgent challenges across value chains in fashion and apparel. Climate change, operational inefficiency, new legislations, counterfeiting and emerging technology are all driving the need for future-proofed business models. An intelligent product ecosystem is everything. Digital Solutions provides the flexible suite of products you need to stay ahead of the industry’s key trends.
• Supply chain visibility and efficiency • Sustainability, traceability and circularity • Digital consumer engagement • Brand protection • Digital Product Passports
Our Digital Solutions portfolio is a digital ecosystem capable of delivering Digital Product Passports. It combines digitized triggers, a range of applications, and our data system, atma.io connected product cloud. Together, these tools grant you access to a world of smarter consumer engagement, improved supply chain visibility, and a more accountable, traceable, and circular approach to fashion.
Your passport to possibility
Unlocks creative, ethical and business possibilities across a garment's lifecycle, with the industry's trusted partner.
Digital Solutions Portfolio
Data
Our cloud-based solution, atma.io connected product cloud, allows for a constant flow of data between the physical and digital worlds. This means that each garment you produce can be duplicated as a digital twin that follows its real-world counterpart throughout every stage of its lifecycle. This is the future of information management. When supplemented with atma.io's AI-driven analytics, you can access real-time insights to help you manage inventory, market your goods and limit your impact on the environment.
Applications
Connecting the world of data back to you and your customers, our applications are designed to serve the apparel industry throughout its digital renaissance. These are the tools that allow you to leverage the information within Digital Product Passports and to start achieving your desired outcomes. We have a range of applications available. Create experiences, drive value, manage supply chains, give new life to old inventory… the possibilities are endless.
Avery Dennison Digital Solutions: Building a Connected, Sustainable Future for Apparel
Get in contact, and find out how Digital Solutions can help your business.
We’re here to make it happen. Contact an Avery Dennison Expert today.
Ready to take your brand forward with Digital Solutions?
EXPLORE JERSEY
PERsonalization & customization
FUTURE OF RETAIL
Digital Consumer EngagemenT
Sustainability
Supply Chain Visibility
YOUR PASSPORT TO POSSIBILITY
• Supply chain visibility and efficiency • Sustainability, traceability and circularity • Digital consumer engagement • Future of retail • Personalization and customization
Our market-leading portfolio of digital triggers utilizes a broad set of innovations across our trim products including labels, tags, embellishments and packaging. Each trigger is detected by a scanner or a smart device helping to maintain visibility of your products throughout their lifecycles, as well as creating new opportunities for rewarding consumer encounters. With such a wide range of triggers available, you can be sure you will find the right solution for your brand, your partners and your customers.
Our cloud-based solutions, atma.io connected product cloud, allow for a constant flow of data between the physical world and the digital realm. What this means is that each garment you produce can be duplicated as a digital twin that follows its real-world counterpart throughout every stage of its lifecycle. This is the future of information management. When supplemented with AI-driven analytics, it can provide real-time insights to help you manage inventory, market your goods and limit your impact on the environment.
Connecting the world of data back to you and your customers, our applications are designed to serve fashion and apparel throughout its digital renaissance.
These are the tools that allow you to leverage the information within Digital Product Passports and to start achieving your desired outcomes. We have a range of applications available, including white-label platforms that you can adapt to your brand. Create experiences, drive value, manage supply chains, give new life to old inventory… the possibilities are endless.
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Take a step into the future of fashion and apparel
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Digital Product Passports
Other Solutions
Brand Protection
Track your garment’s journey – at every step.
Avery Dennison’s Digital Solutions empowers you with new levels of information, giving you insights you can act on throughout your global supply chain. You get greater visibility on your garments from creation, through retail and distribution, and even into your consumer’s wardrobe. The result? Better efficiency and accuracy at every stage. Embrace complete supply chain visibility. Connect with an Avery Dennison expert to find out more.
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Radio Frequency Identification (RFID) is the most cost-effective wireless digital ID technology capable of broadening the scope of the IoT to trillions of simple everyday items, enabling businesses, organizations and consumers to identify, authenticate, track, sense and engage with each item seamlessly. Proven by having connected tens of billions of items over the past few years, RFID is now ready to connect the trillions to come.
Innovating the future
Radio Frequency Identification (RFID)
“We wanted to remove any customer dissatisfaction due to out-of-stock items or missed sales due to inventory not being accurately represented in our stock file. Stocktakes can be done daily now instead of on a twice yearly basis which enables us to provide accurate stock updates to our customers in real time. Having control over the majority of our supply chain due to owning our own factories, made the implementation of RFID an obvious choice in achieving these goals.”
Amelia Adey, loss prevention and compliance manager at KOOKAI Australia
Digital Solutions can help evolve your business.
How it works
Avery Dennison Digital Solutions is the apparel industry's digital ecosystem. It combines triggers, applications, and our atma.io connected product cloud as one integrated, configurable solution suitable for any brand on any scale, anywhere in the world. Scannable triggers activate applications via Avery Dennison’s connected product cloud, atma.io, to unlock deeper insights and a world of possibilities:
Make better decisions for your brand, your customers and the planet Watch Avery Dennison Traceability and Transparency
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Radio Frequency Identification (RFID) is the most cost-effective wireless digital ID technology available. It is capable of digitally integrating trillions of everyday items, broadening the scope of the IoT and allowing brands, suppliers and consumers to identify, track and engage with products like never before. Proven by having connected tens of billions of items over the past few years, RFID is now ready to connect trillions more. Speak to one of our experts to find out more.
Radio Frequency Identification (RFID).
“We wanted to remove any customer dissatisfaction due to out-of-stock items or missed sales due to inventory not being accurately represented in our stock file. Stocktakes can be done daily now instead of on a twice-yearly basis which enables us to provide accurate stock updates to our customers in real time. Having control over the majority of our supply chain due to owning our own factories made the implementation of RFID an obvious choice in achieving these goals.”
Automatically register inventory changes in real time
Improve inventory management, reduce waste and operate with more agility
Trace product information such as authenticity, place of origin, and date of manufacture
How will new laws drive circularity? What impact will regulatory changes around the globe have on your brand? In this guide, we give you the lowdown on when new legislation kicks in, what it means and how you can seize opportunities as you adapt.
Digital Product Passports - The Gateway to Fashion eco-law Compliance
Read the article
Learn how this apparel giant is harnessing the power of digitally connected garments to make things simpler, more transparent and more efficient.
Gap: Improving supply chain visibility with Digital Solutions
Read the case study
Gap Inc: Improving supply chain visibility with atma.io connected product cloud
Our report exposes the real cost of supply chain waste and sets out the five key opportunities for businesses to make a positive impact on people, the planet and the bottom line.
The Missing Billions Report
Sustainability. Circularity. Traceability.
Whether outlining how a specific garment was produced, how it should be looked after, or even providing a consumer with information on how an item should be properly disposed of, our Digital Solutions offer a gateway to a more sustainable future for fashion. Through digitally connected labelling, we help you tell a comprehensive story for every garment you produce, ensuring that your products can continue on their circularity journey.
Power reuse, recycling, and resale - know a product’s origin, composition, and authenticity
Whether outlining how a specific garment was produced, how it should be looked after, or even providing a consumer with information on how an item should be properly disposed of, our Digital Solutions offer a gateway to a more sustainable future for fashion. Through digitally connected labelling, we help you tell an end-to-end story for every garment you produce, ensuring that your products can continue on their circularity journey. Find out how you can lead positive change in the fashion industry. Connect with an Avery Dennison expert now.
Power reuse, recycling and resale - know a product’s origin, composition, and authenticity
Find out how you can lead positive change in the fashion industry. Connect with an Avery Dennison expert now.
Communicate your values and demonstrate your commitment to sustainability
Signify product authenticity and composition information to support circularity
Trace each garment’s impact from source to end of life
Avery Dennison Digital Solutions utilizes triggers, applications and our atma.io connected product cloud, linking everything throughout your supply chain and enabling anything. As a provider able to offer you this complete solution, we are uniquely positioned to deliver Digital Product Passports for your garments, turning sustainable ideas into impactful realities.
Shay Sethi, CEO, Ambercycle
“….A Digital Care Label is essential to embracing the broader vision for circularity, as it enables a more streamlined and scalable way for us to regenerate material. As we built the physical infrastructure to take in and reprocess material, we knew we had to think about the digital infrastructure to enable full circularity…”
Watch our short film
Making circularity a reality: find out how we’re helping visionary brand, Ambercycle, fulfil its mission to regenerate all the world’s existing polyester.
Avery Dennison partners with Ambercycle
Learn how this team collaborated to create commercially viable, circular products by upcycling inventory into new clothes.
Avery Dennison partners with UpWest and ReCircled
Avery Dennison Digital Solutions utilizes triggers, applications and our atma.io connected product cloud, linking everything throughout your supply chain and enabling anything. As the only provider able to offer you this complete solution, we are uniquely positioned to deliver Digital Product Passports for your garments, turning sustainable ideas into impactful realities.
Watch the film
Digital Solutions can help evolve your business. Find out more by adding your details below.
Mara Hoffman, Circ and Avery Dennison: Combining style and sustainable innovation
Mara Hoffman, Circ and Avery Dennison share a vision of a more sustainable fashion industry and together we are bringing this vision to life. Find out how style, textile innovation and Avery Dennison’s Digital Solutions combined to create the NYSSA dress featuring our Digital Care Label.
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Get closer to your consumer. Let your garments tell your story.
Avery Dennison Digital Solutions opens the door to a world of consumer engagement opportunities at the point of sale and beyond. Tell your brand and product stories, share your values and vision, offer care instructions, cross-sell ranges and discover new insights that shape your brand … the possibilities are endless. Start building stronger, longer-lasting relationships with your customers. Connect with an Avery Dennison expert to learn more.
According to Statista, mobile internet traffic accounts for almost 55 percent of total web traffic, and this figure is growing all the time. The rising popularity of QR codes, mobile payment methods and social commerce is having a massive impact on the way brands interact with consumers.
Brand discovery Brand story Social media
Speed to purchase Self service check out
Personalised experience Augmented reality gaming Personalised offers
Peer-to-peer sharing Social media
Care and content Product journey transparency How & where to recycle
Authentication Proof of authentication Blockchain Transparency
Digital
Consumer Engagement
Take engagement beyond point of sale and create new experiences with every product
Help consumers care for products throughout the product lifecycle
Establish a digital link for each product between your brand, supply chain, and consumers
Digital triggers such as QR codes, NFCs, and Smart Embellishments are connected to your garments via tags, trims, embellishments, or labels. Your customers can scan these triggers using their smartphones in order to redirect to a customized white-label application that best serves your objectives. When every product is given a soul, a whole new Direct to Consumer channel opens up for your brand and your customers to explore.
How Digital Consumer Engagement works
Jan van Hövell, Founder, Klabu Foundation
“It’s a great privilege to work with Avery Dennison on our mission to set up sports clubs with young refugees. During the entire process, from creation to promotion of the kits linked to the sports clubs, Avery Dennison has been advising and supporting us to reach the highest standard. Thanks to them, we’re able to multiply our impact”
Maurizio Donadi, Founder, Transnomadica
The opportunity here is to marry heritage with technology. The solutions used in this project can inspire brands to explore the positive effects technology can have on fashion businesses, particularly in enabling greater transparency
Learn how fashion legend, Ron Herman, and vintage retail pioneers, Transnomadica, are combining heritage and technology to weave more engaging brand stories.
Avery Dennison partners with Ron Herman and Transnomadica
Klabu is bringing joy and community to refugees through sport; an initiative we are proud to support through the provision of digitally connected embellishments. Watch the short film and learn more about Klabu's impact.
The Spirit of Kalobeyi
Digital triggers such as QR codes, NFCs, and Smart Embellishments are connected to your garments via tags, trims, embellishments, or labels. Your customers can scan these triggers using their smartphones in order to redirect to a customized white-label application that best serves your objectives. When every product is born digital , a whole new Direct to Consumer channel opens up for your brand and your customers to explore.
According to Statista, 45% of the global population use a smartphone, and this figure is growing year on year. The rising popularity of QR codes, mobile payment methods and social commerce is affecting the way brands interact with consumers.
Watch our film
Klabu is bringing joy and community to refugees through sport; an initiative we are proud to support through the provision of digitally connected embellishments. Watch the film and learn more about Klabu's impact.
Get in touch with one of our experts to discover how you can utilize Brand Protection within your brand.
Featuring no less than seven digital triggers, Avery Dennison’s garment demonstrates a wide range of opportunities for fashion and apparel brands in consumer engagement, Augmented Reality and more.
Exploring endless possibilities with the Digitally Connected Garment
Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally connected scarf. Harnessing Avery Dennison’s digital labels and atma.io connected product cloud, the scarf revealed opportunities in supply chain visibility, consumer engagement and circularity.
Find out what happens when textiles meet technology
Take a step into the future of fashion and apparel.
Globalization has increased complex and sometimes unethical supply chains. Consumers are demanding transparency in these supply chains. Track follows apparel items through the supply chains, ensuring traceability and end-to-end transparency
Track
With the growth of e-commerce and easy returns comes the increase of counterfeit returns entering distribution centers. Check to ensure that these counterfeit returns stay out of resell channels.
Check
It’s becoming increasingly difficult to spot the fakes in the market as they mirror in appearance to the real thing. Consumers can verify if a given apparel item as of authentic provenance and is not a counterfeit brand or ‘knock-off’.
Verify
Vast amounts of products are seized daily from unauthorized third-party sellers and gray markets by field inspectors and legal teams. Inspect these seized items and record suspect and counterfeit results in-field.
Inspect
All too often products fall into the gray market either through overproduction, leakage of samples, or lack of transparency. Activate each legitimate item leaving the factory during the quality control process and manage sample handling.
Activate
Initiate the authenticity process
Global scale but localised approach
Tailored protection solutions
Protected billions of garment
Brand Protecting for over 40 years
Your brand, in safe hands
Recommendations on anti-counterfeiting technologies Secure data management and material handling Project management, audits, and reporting Authentication support Mobile and online verification tools Secure service bureau and in-plant printing solutions
What we offer:
What if technology and smart innovations can also be the answer to stopping counterfeit goods? At Avery Dennison, we believe that one size does not fit all and that the best solution is designed to meet your exact needs. We’ll assess your unique challenges and work with you to come up with a tailored, end-to-end brand protection solution, including physical, data, and digital layers built into your brand’s core labeling.
Layered solutions, tailored for you
In today’s world, counterfeiting is becoming more prevalent and harder to spot, with technology playing a large role in this significant increase of global counterfeits as fakes can be seen across social media, e-commerce, and online marketplaces. It has never been easier for counterfeiters to find, copy and sell fakes.
Take action to safeguard intellectual property and protect your brand value with anti-counterfeiting solutions.
Fight The Fakes: Brand Protection
Globalization has increased complex and sometimes unethical supply chains. Consumers are demanding transparency in these supply chains. Track follows apparel items through the supply chains, ensuring traceability and end-to-end transparency.
The final piece of the jigsaw, applications are required to leverage data and bring about meaningful impact. We offer a range of white label applications that allow our customers to optimize logistics, submit compliance information, engage with consumers and so much more.
Digital Applications:
Item-level data must be stored securely and made accessible to the right people. Like a digital nerve center, atma.io is the cloud solution that allows information to flow.
atma.io connected product cloud:
Unique identifiers are needed so that each garment can be linked to its individual data record. We provide a range of digital triggers including RFID tags, QR codes and NFC chips.
Digital Triggers:
A Digital Product Passport provides a comprehensive data record for an individual garment across its entire lifecycle. With this level of transparency, businesses and consumers can make more ethical and sustainable choices. In practice, there are three crucial pieces of technology required to make a DPP effective. At Avery Dennison, we’re proud to offer all of these tools within our Digital Solutions portfolio.
Fashion brands have a neat new communications channel up their sleeves. Clothes.
Digital storytelling through connected garments
Shockingly, less than 1% of clothing material today is recycled to produce new clothing, according to the Ellen MacArthur Foundation.
Fashion circularity: Consumers and brands must close the loop together
The time to step up your brand’s digital transformation is now.
The EU Commission expects to finalize rules on DPPs by 2024 and implement them by 2026.
of global consumers say they’re willing to pay more for sustainable products
(Nielson)
72%
In 2019, the EU made a promise to achieve climate neutrality by 2050
(European Commission)
2050
Each year, 8% of stock worth $163 billion dollars goes to waste
(Avery Dennison)
$163B
The fashion industry is responsible as much as 8% of global greenhouse gas emissions
(UNECE)
8%
Why Digital Product Passports and Digital Solutions matter
Circular imperative:
A broad legislative and policy framework is driving the implementation of Digital Product Passports (DPPs) in support of the circular economy. The full implications of these changes are yet to be realized. However, DPPs will certainly be needed to provide information on things like material provenance, and carbon footprints, as well as product care, repair and recycling. If you’re feeling daunted by DPP implementation, the good news is that Avery Dennison Digital Solutions provides the technology required to simplify and even automate this process. Speak to us today to see how we can help.
Unlock traceability, transparency and circularity for your apparel brand. Implement Digital Product Passports with Digital Solutions.
“The Digital Product Passport initiative is not just a compliance obligation… it’s the key to more efficient production and supply chain visibility, so it makes complete business sense too.”
Looking for a simple explanation of Digital Product Passports and what they mean for your business? Lindsey Hermes, Commercial Director of Digital Solutions at Avery Dennison, outlines the basics in this video.
Your passport to circularity
Digital product passport
Your passport to circularity and a world of possibilities
Learn how this forward-thinking fashion brand took giant strides towards a more sustainable and connected future for footwear.
Whistles: The Sustainable Trainer Project
Bringing all-star basketball festivities (and some very cool customized clothing) to the people of Chicago. Watch our short film to see how we’re making on-demand manufacturing possible.
Veniceball and Avery Dennison come together to #ShowChiLove
Klabu is bringing joy and community to refugees through sport; an initiative we are proud to support through the provision of digitally connected embellishments. Watch our short film and learn more about Klabu's impact.
Learn how digitally connected garments mean more efficient inventory management, new consumer engagement opportunities and a more sustainable future for fashion.
This Little Label
Avery Dennison provides a complete digital infrastructure that connects garments across the supply chain and on into circularity. Watch our short film to see how we're unlocking a world of possibilities.
Traceability and Transparency
Insights: How Digital Solutions is transforming apparel
From field to factory, throughout supply chains and retail channels, into wardrobes and beyond – Avery Dennison Digital Solutions is transforming what’s possible for apparel brands.
Here, you’ll find case studies, guides, testimonials and other helpful content that can inspire your brand as you embrace the industry’s digital revolution.
Get your copy now
In the latest issue of our trends and insights magazine we cover the future forward tools transforming fashion and unlocking transparency, traceability and circularity.
Made to Mention, Volume 7: Connected Lifecycle
In the latest issue of our trends and insights magazine, we examine the impact of connected supply chains, factory automation and digital retail innovation on the world of fashion and apparel.
Made to Mention, Volume 8: Connected demand
The latest GWI report in partnership with Avery Dennison gives you essential insights into how today’s shoppers buy, what they’re buying and why they’re buying it. Explore the dangers of greenwashing, the real impact of counterfeit goods and why you shouldn’t overlook recommerce.
Digital Consumer Behavior Report 2.0
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This video gives you lowdown on the key things you need to know about DPPs. What are they? Why are they being introduced? And how should your business be preparing?
An introduction to Digital Product Passports
DPPs: A springboard to supply chain efficiency
The tools and data needed to comply with Digital Product Passports can also be used to transform the way you manage your supply chains. Max Winograd, Avery Dennison’s Vice President of Digital Solutions, explains how in this video.
Find out about the connected product cloud platform that can help your firm prepare for incoming Digital Product Passport (DPP) legislation and enable a circular future for all. Watch our video to learn how our breakthrough ID technology connects the physical and digital worlds.
Introducing atma.io by Avery Dennison
Read the blog
New laws driven by sustainable objectives are driving huge changes in global fashion and apparel. In this article, we outline the things you need to be aware of, the ways Digital Product Passports are set to transform supply chains and the benefits all this can bring to your business.
Strap in for supply chain visibility. Read our blog.
What will happen to brands that don’t embrace traceability? What do early adopters stand to gain? And what are the challenges that need to be overcome for apparel companies to unlock the benefits of connected, transparent supply chains?
Traceability in supply chains. Read our blog.
Total supply chain transparency can enable recyclability, eradicate material waste, streamline production, improve consumer experiences, boost your bottom line and so much more. So what are the first steps you need to take to make traceability a reality?
Unlocking end-to-end transparency: Where do you start?
Digital IDs are becoming part of the fashion brand experience. The technology opens up exciting new communications channels through digital triggers like QR code and NFC tags – teaching consumers about circularity and sustainability, and making socially-enriching community connections.
Garments as communication channels enabling circularity
Avery Dennison advances launch of Digital Care Labels in partnership with Swijin
We’re proud to announce our partnership with Swijin, a Swiss-based revolutionaryand sustainable performance wear brand, focused on material innovation andsupply chain transparency.
Digital Product Passports: Your passport to consumer engagement
Following the announcement of the EU Green Deal, new legislation will make data collection a requirement for every garment that is made, bought or sold in the EU.
In this video, Michael Colarossi, Avery Dennison Vice President of Innovation, Product Line Management and Sustainability, explains how Digital Product Passports can deliver sustainable outcomes and how brands should prepare.
How Digital Product Passports will enable circularity
Three simple steps to create digitally connected products
Find out how we collaborated with Mara Hoffman, a luxury brand known for its dedication to sustainable practices and textile recycler Circ, to create a limited-edition dress promoting sustainability.
Avery Dennison partners with Mara Hoffman and Circ
Michael Colarossi, Vice President of Innovation, Product Line Management and Sustainability at Avery Dennison outlines the three simple steps you can take to create digitally connected products that deliver real value for your brand and consumers.
Explore how digitization is powering circularity for fashion, apparel and textile manufacturers
Threads of Change Report
Burton Snowboards pilots DPPaaS to get ahead of legislation
Digital Product Passports as a Service (DPPaaS) from Avery Dennison Digital Solutions is helping purpose-led brand Burton Snowboards get out in front of new sustainability regulations. Find out how.
Digital Product Passports: The Gateway to Fashion Eco-law Compliance
Massive regulatory changes are coming to the world of apparel which will have a profound impact on the way brands must begin to operate. New laws and Digital Product Passports will affect accountability, data handling and presentation, supply chain management, material, and product transparency and so much more.
Download our Digital Product Passports: The Gateway to Fashion Eco-law Compliance
Confirmed, proposed and recently implemented legislation
Key dates and deadlines, region by region
How you can seize opportunities as you adapt
The tools and the policies your brand needs to adopt
Download Guide
Change is inevitable. So how prepared is your brand to adapt? ` Download our guide and get the lowdown on:
Learn more about how we’re unlocking #EndlessPossibilities
Change is inevitable. So how prepared is your brand to adapt? Download our guide and get the lowdown on:
Massive regulatory changes are coming to the world of fashion which will have a profound impact on the way brands must begin to operate. New laws and Digital Product Passports will affect accountability, data handling and presentation, supply chain management, material, and product transparency and so much more.
Explore the Jersey
In this issue, we take stock of the progress our industry is making towards transparency, traceability and waste management. Plus, if circularity is to become a reality in apparel, we shine a light on the importance of end-to-end visibility of garments throughout their lifecycles.
Download Made to Mention, Volume 7: Connected Lifecycle
Learn how this team collaborated to create commercially viable, products by upcycling inventory into new clothes.
Green Fashion Guide: Navigating the new legal landscape
In this issue, we take stock of the progress our industry is making towards transparency, traceability and waste management. Plus, if circularity is to become a reality in fashion and apparel, we shine a light on the importance of end-to-end visibility of garments throughout their lifecycles.
Made to Mention, Volume 8: Connected Demand
Made to Mention is the must-read zine that covers everything you need to know about technology in fashion and apparel. In this issue, we’re exploring how businesses throughout the supply chain can achieve greater agility, efficiency and customer satisfaction – all while mitigating their impact on the environment.
Download Made to Mention, Volume 8: Connected Demand
Whistles’ Sustainable Trainer Project: A case study
Putting circularity at the heart of design
The future of fashion is circular but right now the industry has much to do to become ethical, efficient and sustainable. Whistles’ Sustainable Trainer Project was all about tackling this challenge head-on, by creating three new pairs of shoes with circularity at the heart of their design.
Success meant going back to the design process and redefining standards to instill quality, craftsmanship and innovation that would create footwear that could be well-loved, long-lasting and, ultimately, recycled and reused. By interweaving Avery Dennison’s Digital Solutions, Whistles unlocked digital consumer engagement, and sustainability through a comprehensive digital infrastructure.
Instilling quality and innovation with Digital Solutions
Avery Dennison Digital Solutions take consumers on a journey to learn more about their purchase. By scanning the Digital Care Label, consumers could gain access to key sustainability information including where their footwear came from, what it was made of, and how to care for it. Crucially it offers total transparency about the product’s environmental impact, bringing more accountability through traceability. And, by prompting customers to explore sustainability further, the Digital ID empowers customers to ‘close the loop’ by showing them how to recycle their shoes at the end of their lifespan. By innovating to find new opportunities in sustainability and consumer engagement, Whistles have lived up to the promise of the Responsible Trainer Project. Speak to an Avery Dennison expert about unlocking #EndlessPossibilities.
Making big ideas into impactful realities
Avery Denisson Digital Solutions take consumers on a journey to learn more about their purchase. By scanning the Digital Care Label, consumers could gain access to key sustainability information including where their footwear came from, what it was made of, and how to care for it. Crucially it offers total transparency about the product’s environmental impact, bringing more accountability through traceability. And, by prompting customers to explore sustainability further, the Digital ID empowers customers to ‘close the loop’ by showing them how to recycle their shoes at the end of their lifespan. By innovating to find new opportunities in sustainability and consumer engagement, Whistles have lived up to the promise of the Responsible Trainer Project. Speak to an Avery Dennison expert about unlocking #EndlessPossibilities.
Success meant going back to the design process and redefining standards to instill quality, craftsmanship and innovation that would create footwear that could be well-loved, long-lasting and, ultimately, recycled and reused. By interweaving Avery Dennison’s Digital Solutions, Whistles unlocked supply chain visibility, digital consumer engagement, and sustainability through a comprehensive digital infrastructure.
Digitally connected products can help weave compelling stories at the point of purchase and beyond. Fashion legend, Ron Herman, and visionary vintage retailer, Transnomadica are the proof. Watch our short film and see how Digital Solutions make smarter consumer engagement possible.
Bringing all-star basketball festivities (and some very cool customized clothing) to the people of Chicago. Watch our short film to see how we're making on-demand manufacturing possible.
Digitally connected products can help weave compelling stories at the point of purchase and beyond. Fashion legend, Ron Herman, and visionary vintage retailer, Transnomadica are the proof. Watch our film and see how Digital Solutions make smarter consumer engagement possible.
Bringing all-star basketball festivities (and some very cool customized clothing) to the people of Chicago. Watch our film to see how we’re making on-demand manufacturing possible.
Avery Dennison provides a complete digital infrastructure that connects garments across the supply chain and on into circularity. Watch our short film to see how we’re unlocking a world of possibilities.
For forward thinking apparel brands, traceability has moved to the top of the agenda. Growing consumer expectations and regulatory changes on the horizon mean that greater transparency in supply chains is a growing priority for the fashion industry. However, the complexity of the fashion ecosystem makes the provenance of apparel and its component materials obscured or unverifiable in many cases. Gap have been exploring how to integrate greater traceability for several products in their Athleta brand. In so doing, it hopes to transform fashion’s murky supply chains and establish a transparent chain of custody.
Helping Gap Improve supply chain visibility: A case study
Connected products link to what Gap Inc calls the “voice of the customer” — the company’s platform that reports feedback from retail and digital customers on fit, function, style and color. As a first use case, the apparel giant is exploring item-level traceability for several products in its Athleta brand; this holiday season the company will enable garment-specific fabric ‘DNA’ (testing performance data, mill and other manufacturing data points) to be viewable by consumers with the scan of a QR code — a tool growing in popularity for forward-thinking apparel brands. So, when a customer identifies a fit issue, for example, the item can be traced back to a specific fabric, test report and quality audit — providing much better oversight to make decisions on quality standards. “It’s awesome to see apparel retailers like Gap Inc. embrace traceability technology and explore how they can ultimately go all the way back into raw material, put that data in one place, and use that data to drive different business outcomes,” Winograd said. atma.io provides invaluable insights, such as identifying fabrics and testing standards on styles that are commonly returned. Being able to map data points such as factory and fabric origins and connect them in real time to consumer trends will be revolutionary. “Connected products mean that we will be able to react much faster both to macroeconomic situations as well as customers,” Thomas said. “We can put it all together to find out what worked and what didn’t work.” Transparency is also a way to strengthen supplier relationships. Thomas said Gap Inc. hopes to utilize tools such as atma.io to establish raw material connectivity in supply chains, allowing for greater customization and less waste. Gap Inc. is currently exploring how to more thoroughly integrate atma.io into its supply chain, and will review the results of the first use case at the end of 2022.
Minding the ‘Gap:’ A business use case
Avery Dennison’s atma.io connected product cloud serves as the intersection between the physical and digital worlds. It distills all of the nebulous data hidden in a product’s value chain into insights for both consumers and businesses. The platform shows exactly what a product is made of, where it’s been, its various footprints and certifications, and proper end-of-life actions. “atma.io serves as a single source of truth to put all of that product data in one place from all the different stakeholders in the supply chain, and make that available to consumers,” Max Winograd, VP of connected products at Avery Dennison Smartrac and co-founder of atma.io, said at a recent fall launch event. “With our platform, what was once a five-week process now takes five minutes.” “Compliance is becoming an increasingly important topic,” Winograd added. “Consumer expectations are heightened, and there’s a bigger emphasis on meeting ESG goals.” More and more countries require compliance certificates for imported goods, Winograd said, and digital product passport initiatives are popping up in Europe. Consumer perception is driving the trend at the other end of the spectrum — an indicator that a sustainable future for consumer products is circular. “For us to be able to shift from being a mere consumption-based economy to a more circular economy, there needs to be more traceability and transparency,” Winograd said. “Traceability is the enabler for transparency.”
‘A single source of truth’
By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply chain data, and empowers consumers to hold brands accountable to their sustainability promises. Does your product have a “soul?” Is it known, understood, or even knowable? The fashion industry, particularly fast fashion, has long suffered from products that have been so obscured in the complex quagmire of chain of custody that by the time they get to the consumer, the ‘soul’ of the garment has been lost. “The level of complexity that each [element in the supply chain] has means there is an exponential number of control points by the time it gets to the consumer,” said Alex Thomas, VP of Global Quality at Gap Inc. Across all sectors, the validation and authentication process remains an immense challenge — especially in complex supply chains. But with regulatory changes and customer demand, traceability mandates are knocking at the door. What would it take to transform fashion’s manual, siloed and veiled supply chains into a verified and transparent chain of custody? “The fashion industry network of multiple partnerships, combined with all our internal garment- and fabric-testing protocols, is reflected in an enormous amount of manual data that is not connected,” Thomas said. “So, getting a verified source of truth and linking it to a product — that’s a game-changer.”
Helping Gap Inc. Improve supply chain visibility: A customer story
And atma.io empowers Gap as well. The data points it makes available allows the brand to, for example, identify trends for items commonly returned and relate these to possible causes, such as factory processes or testing standards. By connecting data points with consumer trends in real time, Gap can be agile to react to macroeconomic situations, helping it to cater to its customers, improve supplier relations and further ESG goals. Traceability is key to transparency and transitioning to a circular economy. Gap is now exploring how to further integrate atma.io, having taken the first steps towards a more sustainable supply chain. Speak to an Avery Dennison expert about unlocking #EndlessPossibilities.
Unlocking the potential of product and supply chain data
Avery Dennison provides a complete digital infrastructure that connects garments across the supply chain and on into circularity. Watch our film to see how we’re unlocking a world of possibilities.
atma.io gets its name from the Sanskrit word for soul, “atma”. But it doesn’t merely illuminate a product’s provenance: It empowers individual products to become ambassadors for a better world. atma.io is the latest evolution in Avery Dennison’s years-long foray into creating more transparent supply chains through ‘smart’ products. “We’re helping to enable the consumer to have a better understanding of the products they’re buying,” Winograd said. “It’s an opportunity for storytelling — an action-oriented approach that we’re really excited about.” Providing granular product insights empowers consumers to become a part of the sustainability conversation and hold brands accountable to fulfilling on consumer demand for traceable and ethically made products. “The products themselves become an enabler of sustainability,” Winograd said. Avery Dennison’s latest atma.io release for fall 2022 focuses on enabling raw material traceability at scale — helping global brands streamline compliance, account for varying environmental footprints, and obtain more accurate supply chain data. The new rollout features a fresh integration suite with a new application programming interface (API) library and other tools to help brands accelerate connected products at scale, allowing seamless integration of transparency and traceability throughout supply chains. The new features also provide integrated tools for facilitating climate action. Users can mint carbon-emission tokens natively on atma.io, with the ability to offset their footprint with carbon-reduction tokens from the same blockchain. The blockchain integration makes a product’s provenance data impervious to greenwashing and manipulation; and atma.io natively integrates into digital ledgers such as Hedera, creating immutable records. And because atma.io integrates item-level data, it can be used in any business system and supply chain. Any user can take the carbon emissions data from all of its suppliers and craft a true scope 1-3 emissions report of any product. This is particularly helpful for products with the same SKU but shipped to different parts of the world, which means a higher scope 3 footprint.
Products as a story
See how we helped two visionary brands breathe new life into existing inventory to create commercially viable, circular products. With Avery Dennison Digital Solutions on board, each reimagined garment was born digital, making it traceable and transparent for life, as well as allowing UpWest to bring its consumers ‘along for the journey’.
See how we helped two visionary brands breathe new life into old inventory to create commercially viable, circular products. With Avery Dennison Digital Solutions on board, each reimagined garment was born digital, making it traceable and transparent for life, as well as allowing UpWest to bring its consumers ‘along for the journey’.
The spirit of Kalobeyi – supporting refugees through sports
Avery Dennison joined forces with the Klabu foundation in Kenya helping it to create sustainable sports clubs that bring joy and opportunity to refugees. We were proud to supply digitally connected labels, hang tags, and embellishments for this amazing organization’s iconic kits. Watch our short film and learn a little of the positive impact Klabu is having.
Avery Dennison joined forces with the Klabu foundation in Kenya helping it to create sustainable sports clubs that bring joy and opportunity to refugees. We were proud to supply digitally connected labels, hang tags, and embellishments for this amazing organization’s iconic kits. Watch the film and learn a little of the positive impact Klabu is having.
Avery Dennison partners with Ambercycle – A case study
Ambercycle has teamed up with Avery Dennison Digital Solutions to connect physical recycling infrastructure with digital infrastructure. The goal? To create a ‘closed loop solution’ that helps regenerate 100% of the world’s polyester. Watch our short film to find out more.
Ambercycle has teamed up with Avery Dennison Digital Solutions to connect physical recycling infrastructure with digital information infrastructure. The goal? To create a ‘closed loop solution’ that helps regenerate 100% of the world’s polyester. Watch the film to find out more.
Veniceball: Embracing customization with Digital Solutions
Find out how our partnership with Veniceball helped to bring apparel customization to basketball lovers in Chicago. Through on-demand manufacturing made possible with Digital Solutions, Veniceball was able to forge personal, emotional, and memorable connections with consumers.
Find out how our partnership with Veniceball helped to bring apparel customization to basketball lovers in Chicago. Through on-demand manufacturing made possible with Digital Solutions, Veniceball was able to forge personal, emotional and memorable connections with consumers.
How Digital Solutions makes fashion traceable and transparent
In today’s complex fashion ecosystem, monitoring stock, measuring your brand’s impact and collaborating with partners can be challenging. Digital Solutions from Avery Dennison is making things simpler, more transparent and more efficient. Watch our short film to find out more.
In today’s complex fashion ecosystem, monitoring stock, measuring your brand’s impact and collaborating with partners can be challenging. Digital Solutions from Avery Dennison is making things simpler, more transparent and more efficient. Watch our film to find out more.
This Little Label – Creating Endless Possibilities
Digital Solutions by Avery Dennison connects garments across the entire supply chain and throughout the whole product lifecycle, on into circularity. But what does this mean for brands? It means better supply chain visibility, a sustainable future, a world of opportunity in consumer engagement and so much more. Watch our short film. Imagine what you could do.
The Missing Billions - The real cost of supply chain waste
The full extent of supply chain waste in fashion and apparel may shock you. Exacerbated by disruptive global forces, an estimated $10.3 billion is wasted each year through inefficiencies and overproduction. Using data from over 300 businesses and 7,500 consumers around the globe, our report goes deep to uncover the real costs of these issues and set out the key opportunities for improvement. Download the report now to find out
How educating consumers on the environmental impact of supply chains leads to less waste
How leveraging data can create greater transparency and stronger partnerships
How improved inventory visibility helps reduce waste and meet consumer demand
How sustainable supply chain initiatives can help the environment and increase profits
How championing durability can connect the needs of the consumer with the planet
Is your brand ready to take action against supply chain waste?
Download the report
Want to know more about Digital Product Passports (DPPs)? You’re not alone. Although there’s plenty of buzz around DPPs right now, solid information about the impact they’ll have, or the benefits they can bring is surprisingly scarce. In this video, Lindsey Hermes, Commercial Director of Digital Solutions at Avery Dennison explains the basics.
Digital Product Passports: We explain the basics
© 2023 AVERY DENNISON CORPORATION
Digital Product Passports are being introduced in the EU and are a major global driver for new technology and data systems in fashion and apparel. There’s a lot to get your head around but - with a clear strategy - setting your businesses up to comply with the new regulations can bring some serious benefits. In this video, Max Winograd, Vice President of Avery Dennison Digital Solutions, explains the upside of DPPs in terms of supply chain management.
Max Winograd explains how DPPs can transform your supply chain
How the cost-of-living crisis is transforming the way shoppers engage with fashion brands The ways technology can help protect consumers from fake designer goods Why the problem of greenwashing needs a digital solution How to kick-start a more sustainable world of reusing and recycling And more…
The latest report from GWI and Avery Dennison explores…
Get your free copy of the Digital Consumer behavior report now.
Avery Dennison & GWI: Digital Consumer Behavior 2.0 Report
Change is sweeping through the apparel industry. Rapid adoption of Digital Product Passports will help brands manage the change and be ready for incoming sustainability laws.
Digital Product Passports have lift-off: Prepare for fashion supply chain visibility
Governments around the world are passing legislation to drive more sustainable apparel production and consumption models. Digital technology is a key enabler, and it’s expected that Digital Product Passports (DPPs) will become essential in meeting legal requirements to provide detailed product and supply chain data about individual garments. A Digital Product Passport (DPP), as defined by the EU, is “an environmental policy instrument that aims to improve product circularity by utilizing the power of digital to collect, organize, and store information in a secure way”. To prepare for a future when supply chain visibility will be mandatory, fashion brands are beginning to adopt DPPs which hold raw material and provenance data on individual products that can be shared across entire value chains. The aim is that stakeholders, including consumers, will have a better understanding of the products they use, and their environmental impact.
Sustainability laws on the horizon
Change must happen. Over 15 kilograms of textile waste is generated per person each year in Europe, according to McKinsey. In America alone, an estimated 11.3 million tons of textile waste ends up in landfills each year, according to Earth.org. New legislation aims to tackle this huge problem of waste head on, by enforcing transparency, accountability and circularity. France has moved first. The French Decree 2022-748 AGEC (Anti-Waste for a Circular Economy Law) came into force at the start of the year for apparel brands with an annual turnover above 50m Euros and at least 25,000 units. This will be phased in for smaller companies during 2024 and 2025. Pursuant to this legislation, relevant producers, importers, and dealers of a wide range of products intended for consumers (including large fashion brands) must now make information regarding the raw materials used and the green credentials of a product available to consumers at the point of sale, and in an electronic format accessible post purchase. This includes information regarding the product’s recyclability, traceability of textiles, and the presence of plastic microfibres (when the proportion by mass of synthetic fibers is greater than 50%). Certain environmental claims such as ‘eco-friendly’ and ‘biodegradable’ are banned from product information. The French government’s proactive stance on product traceability is a sign of things to come in Europe and beyond. The EU Strategy for Sustainable and Circular Textiles sets out the vision and concrete actions aimed to ensure that by 2030, textile products placed on the EU market are designed to be durable and recyclable, made as much as possible of recycled fibers, free of hazardous substances and produced in respect of social rights and the environment. Avery Dennison’s Missing Billions report states that durability of garments was ranked by almost half of global consumers (48%) as a top five important factor affecting purchase in retail segments. Specifically, the EU intends to implement DPPs for textile products, possibly by as early as 2025, with the goal of tracking the content and manufacturing journey of a product. The US is also making headway on legal changes through California’s Senate Bill 62, the New York Fashion Act, and the proposed Fashioning Accountability and Building Real Institutional Change Act (known as the Fabric Act).
Brands can enable consumers to make better-informed decisions when buying a product, using stored data to prolong its life, as well as giving it a second life. Product information can be traced right back to raw materials, including authenticity, place of origin, date and place of manufacture which will be needed to substantiate eco-claims and can help meet legal compliance. Digital ID technology like RFID, NFC, QR codes, together with the AI capabilities of a connected product cloud like atma.io can give a real-time picture of inventory levels at locations all over the globe. The guesswork can be taken out of sourcing, manufacturing and distribution so that consumer demand can be met without the risk of excessive wastage caused by overproduction.
Having item-level lifecycle data readily available for every product will completely transform a fashion brand’s supply chain visibility. Here are just a few supply chain benefits to fashion brands when using DPPs:
Aiming to push through digital passport laws for apparel, EU legislators are setting a benchmark for transparent and connected ways for businesses everywhere to operate. Avery Dennison’s atma.io has joined the EU’s CIRPASS consortium. CIRPASS aims to prepare the ground for the gradual piloting and deployment of the DPPs from 2023 onwards, across multiple industries, including textiles. Our Digital Solutions are already being used by fashion brands keen to optimize supply chain visibility and help them manage compliance with new laws as they go live.
New transparency mandates unlock a wealth of opportunity
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Digitally connected products are a game-changer for everything from collaboration through to customer satisfaction, product development, supply chain efficiency, compliance and circularity. As mass garment recycling takes off, material composition data will be essential to help sorters and recycling specialists carry out their work. Avery Dennison recently invested in a textile recycling company, Circ, to help fund the build and engineering requirements for Circ’s industrial-scale recycling plants. Circ’s game-changing textile recycling technology keeps materials in constant play, making new clothes out of old and reducing waste. Avery Dennison’s digital identification technologies and atma.io connected product cloud will provide the textile composition and supply chain data needed by fashion brands using the Circ facilities to recycle their textiles. At Avery Dennison, we’re confident the infrastructure needed for garment recycling will be built. We’re also excited by the world of opportunities offered by IoT technologies such as DPPs. Our Digital Solutions are poised to support fashion brands and retailers with compliance, customer engagement, supply chain efficiency and ultimately, circularity.
Inventory changes can be registered in real time, helping to drive efficiency and reduce waste. A data trail can be used to create incredibly agile and precise feedback loops so things like upstream quality issues can be remedied almost instantly. Unwanted garments can be easily processed by sorters and textile recyclers if those agencies have access to the correct composition and raw material data via the DPP, enabling the reuse stage of the circularity loop.
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Brands can enable consumers to make better-informed decisions when buying a product, using stored data to prolong its life, as well as giving it a second life. Product information can be traced right back to raw materials, including authenticity, place of origin, date and place of manufacture which will be needed to substantiate eco-claims and can help meet legal compliance. Digital ID technology like RFID, NFC, QR codes, together with the AI capabilities of a connected product cloud like atma.io can give a real-time picture of inventory levels at locations all over the globe. The guesswork can be taken out of sourcing, manufacturing and distribution so that consumer demand can be met without the risk of excessive wastage caused by overproduction. Inventory changes can be registered in real time, helping to drive efficiency and reduce waste. A data trail can be used to create incredibly agile and precise feedback loops so things like upstream quality issues can be remedied almost instantly. Unwanted garments can be easily processed by sorters and textile recyclers if those agencies have access to the correct composition and raw material data via the DPP, enabling the reuse stage of the circularity loop.
To find out more about improving supply chain visibility and efficiency, click here.
With supply chain visibility, sustainability-focused business models like resale, reuse and recycling can be mapped out by brands and retailers. It also unlocks other benefits like cost-saving efficiencies, gray market mitigation, and brand authentication. What if we don’t become more transparent? In the apparel manufacturing process, a lack of end-to-end traceability can result in compliance risks, inefficient supply chains, lost profits and consumer distrust. New laws are coming that will require fashion brands to be more transparent, and Avery Dennison’s Digital Solutions are readily available to support this transition.
Traceability in the fashion supply chain
Both transparency and traceability are essential in making meaningful progress towards social and environmental goals, with benefits extending throughout operations. With digital solutions and disruptive collaboration, traceability helps industry stakeholders to understand the entire lifecycle of their products, identify challenges, and mitigate risk. The climate crisis cannot be ignored. Conscious consumerism is impacting our sector and there is a huge consumer appetite for transparency in fashion. People have wised up to greenwashing, so providing transparency with credible data is an effective way to assure loyal shoppers that your brand has the planet’s future in mind.
Trust is everything
Upcoming legislation will accelerate the move to transparency in the global fashion industry. We have produced a special report Digital Product Passports: The Gateway to Fashion Eco-Law Compliance, outlining what impact we believe new laws will have, and how digital ID technology will be needed to facilitate disclosure of supply chain information. We have worked with proactive apparel clients who have adopted digital ID technologies like RFID and QR codes for garment connectivity in their supply chains. For example, Gap Inc has used Avery Dennison’s atma.io connected product cloud to account for environmental footprints through more granular supply chain data, providing valuable insights for customers and other stakeholders.
Regulatory mechanisms will speed the transition to transparency
More than 50% of fashion executives say traceability will be a top-five enabler to reduce emissions in their supply chains. 48% of major brands now publish a list of their first-tier manufacturers, more than ever. However, 50% of major brands still disclose no information about their supply chains. Avery Dennison’s Missing Billions Report says 35% of firms plan to introduce technologies to identify unique item-level tracking and traceability to help fix inventory black holes which are costing them dear. 71% of consumers surveyed across 28 countries indicated that traceability is very important and they are willing to pay a premium for brands that provide it.
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Let’s look at fashion traceability in numbers
Traceability systems are helping brands understand the entire lifecycle of their products and begin designing circularity into their clothes.
Many brands and businesses face fragmented networks of suppliers with little visibility beyond their direct relationships. The apparel industry has long been defined by dislocated and difficult-to-trace modes of production. Garment developers work with multiple suppliers and types of raw materials, requiring meticulous management of processes to ensure delivery, quality and compliance. There is a lot of data to manage across a complex and constantly changing supply chain. Data can be siloed, and there is rarely real-time visibility for multiple stakeholders. Another big issue is commercial sensitivity. Not all brands want to reveal to the market every aspect of their production processes and the suppliers they work with. Transparency and ESG reporting are simply not priorities for every fashion business. As of today there are no strong incentives for manufacturers to fully disclose information about human rights and environmental due diligence as well as production processes.
Challenges to overcome
Embark on your journey to circularity. Discover our Digital Solutions here.
Imagine you’re a fashion supply chain director tasked with taking back and recycling 30% of the garments you sell to meet ESG goals. You find the ideal textile-to-textile recycling business to partner with, but they can process the collected garments only if there is detailed raw material composition data available for every item. Without a high degree of supply chain transparency, you can’t hit the button on this vitally important project. Consumers and your shareholders will be disappointed. And you may fall foul of incoming environmental legislation if you don’t get your data visibility in order very quickly.
Brands can store and contextualise product data, leveraging unique digital IDs to provide item-level intelligence and end-to-end transparency It’s possible to see where, how and by whom each garment was made Brands can track carbon emissions across product lifecycles Raw material composition data, and details about the manufacturing process and supply chain stages can all be stored on atma.io, and used to extend the lifecycle of the garments
Greater fashion circularity is only going to be possible if brands embrace digital technology and data analytics to transform their supply chains. Data or product cloud platforms are being developed to store all the information that brands will need to prove their garments are carbon efficient, and can be sold on or processed by textile-to-textile recycling facilities. Avery Dennison’s connected product cloud is called atma.io. It is already helping leading brands, including Gap Inc. and adidas, achieve their connected product vision. atma.io is a platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to help enable circularity. By leveraging Avery Dennison’s suite of digital ID technologies and atma.io, brands can now more easily trace all raw materials, match POs and lot numbers, link sustainability certificates and help manage compliance. atma.io more closely connects brands not only with their consumers and resellers, but also with textile sorters and recyclers, as well as the upstream suppliers.
Meet atma.io, connected product cloud by Avery Dennison
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Fashion brands in this situation need to implement a traceability program. This requires supply chain professionals in the company to trace back and collect information about the origins, composition, manufacturing processes and supply chain journeys at each step of the value chain. A data platform will securely hold the data, and can be updated in real time as new suppliers and garment designs come on stream. When starting to unlock this end-to-end transparency, it’s important to ensure data authenticity and consistency, while guaranteeing suppliers’ independence and data protection. Everything in the data pool for each garment should be transparent to customers – and increasingly regulators - with a user-friendly end-to-end data platform. Big challenges for brands include achieving supplier buy-in, making data available to the market, and reconciling available data in a clean way, even if it comes from ill-managed or non-harmonized supplier databases. It will help to team with a technology partner who knows the apparel industry and has market-ready systems in place. Avery Dennison supports brands on their journey to supply chain visibility with our Digital Solutions portfolio. This is an end-to-end digital ecosystem capable of delivering transparency, and the vital communication of data. It combines digital triggers for garments (including QR codes, NFC tags and RFID) which enable Digital Product Passports (DPPs), our atma.io connected product cloud platform (see below), and a range of applications. Together, these tools give brands access to a world of smarter consumer engagement, improved supply chain visibility and a more accountable, traceable and circular approach to fashion. Once set up with these solutions, you can help track your garment’s journey at every step, manage your compliance with new environmental regulations, and begin closing the circularity loop.
Where do you start to unlock end-to-end transparency across your supply chain?
QR codes, RFID and NFC tags, Digital Watermarks and Data Matrix Codes Our atma.io connected product cloud platform Our wide range of apps help to unlock circularity, consumer engagement, supply chain visibility and more
These three elements of our integrated portfolio make this possible:
DIGITAL TRIGGERS CLOUD-BASED DATA SYSTEMS APPLICATIONS
Brands can create efficiencies by tracing all raw materials to finished products with just one click Brands can use products as direct communication channels to interact with consumers, share insights, and establish transparency, loyalty and trust.
Brands can store and contextualise product data, leveraging unique digital IDs to provide item-level intelligence and end-to-end transparency It’s possible to see where, how and by whom each garment was made Brands can track carbon emissions across product lifecycles Raw material composition data, and details about the manufacturing process and supply chain stages can all be stored on atma.io, and used to extend the lifecycle of the garments Brands can create efficiencies by tracing all raw materials to finished products with just one click Brands can use products as direct communication channels to interact with consumers, share insights, and establish transparency, loyalty and trust.
We’re proud to announce our partnership with Swijin, a Swiss-based revolutionary and sustainable performance wear brand, focused on material innovation and supply chain transparency. Our partnership showcases how our Digital Care Label, powered by atma.io connected product cloud, can enable supply chain transparency on the brand side and provide consumers with the transparency they deserve.
The first product drop, the SwimRunner, is a virtually stitchless, silky-soft, ultra-fast drying (80% faster than standard swimwear), hybrid sports bra and matching bottoms, which allows athletes to alternate between land and water sports. The SwimRunner Bra, Sports Brief, and Biker Shorts are digitally connected, having a scannable QR code on the heat transfer care labels showcasing supply chain, care and recycling information. By scanning the QR code with a smartphone, and landing on an application made possible with atma.io, consumers can learn about the garments sustainability story, guidance on garment care and access to a garment repair program. Swijin’s new collection will demonstrate how Digital Care Labels in the garments can provide transparency and support fashion’s circular economy. Swijin is constantly seeking new ways to benefit the planet with all performance products digitally enabled for repair, resale and recycling.
Digital Product Passports (DPPs) are being introduced to provide transparency and enable circularity across entire value chains. With unique digital records available for all products, clarity around material extraction, production, logistics, use and recycling can be made accessible to businesses, authorities and consumers everywhere. Fundamentally, this is a simple concept, but the reality of managing large amounts of data and making it accessible to appropriate stakeholders may be a challenge. atma.io is the solution. Watch our video to find out more about the connected product cloud that’s bringing digital ID technology to life.
Discover atma.io by Avery Dennison: The connected product cloud platform that’s enabling DPPs and circularity
Learn more about how Avery Dennison Digital Solutions unlock #EndlessPossibilities
Avery Dennison teamed up with fashion innovators, BYBORRE, to create a digitally connected scarf. Harnessing Avery Dennison’s digital labels and atma.io connected product cloud, the scarf revealed opportunities in supply chain visibility, consumer engagement and circularity. Both sides of the partnership brought their own expertise to the table. BYBORRE, an innovative knit lab from the Netherlands, applies technology and craftsmanship to textile design and production. From our side, Avery Dennison Digital Solutions offers an end-to-end system of digital triggers, cloud data management and applications.
Avery Dennison and BYBORRE create digitally connected scarf
The scarf itself was designed and knitted by BYBORRE as part of a joint traceability workshop hosted by Avery Dennison at the Window of Textile Opportunities™. During production, the garments were embedded with Avery Dennison Digital Care Labels featuring unique QR codes. The serialized digital labels linked to data held on the atma.io cloud platform via an Avery Dennison app. Essentially, this technology allows for access to a trove of relevant information, simply by holding a smartphone camera over the product label. Amongst other things, this information includes: • Yarn origin, blend and color • Certifications such as the Global Organic Textile Standard (GOTS) • Supply chain journeys, from material manufacture to sampling and production • CO2 emissions accrued through each stage of the supply chain
This level of traceability has profound implications for brands, consumers and the wider industry. For example, many consumers want to know about the journey their purchases have taken, with 66% saying they are willing to pay more for ethically produced goods. For brands, greater visibility can help with balancing supply and demand, and with managing supplier performance. As proven by the connected scarf, this becomes possible through comprehensive data capture through production, logistics, retail and beyond. On a wider scale, complete supply chain visibility is important for recording carbon emissions and demonstrating compliance and certification. This is part of the reason why Digital Product Passports are being introduced with new environmental legislation.
Consumer engagement and Circularity
The same tech required to achieve supply chain visibility also delivers a host of other benefits, including new ways to communicate with consumers. For example, by scanning the Digital Care Label, consumers can access care instructions on how to properly wash their digitally connected scarf. This information helps consumers to 'close the loop,’ empowering them to care for the item properly so that it lasts longer. In addition, brands, third party businesses and consumers can use the data to facilitate recycling, repurposing or resale.
Finally, with this technology, a huge range of sales and brand building tactics can be put to commercial use. Enhanced consumer engagement is achievable through pre- and post-sale promotions, cross selling, product customization tools and personalized offers. As the digitally connected scarf goes to show, with Digital Solutions and an innovative mindset, there are no limits to what can be achieved.
The same tech required to achieve supply chain visibility also delivers a host of other benefits, including new ways to communicate with consumers. For example, by scanning the Digital Care Label, consumers can access care instructions on how to properly wash their digitally connected scarf. This information helps consumers to 'close the loop,’ empowering them to care for the item properly so that it lasts longer. In addition, brands, third party businesses and consumers can use the data to facilitate recycling, repurposing or resale. Finally, with this technology, a huge range of sales and brand building tactics can be put to commercial use. Enhanced consumer engagement is achievable through pre- and post-sale promotions, cross selling, product customization tools and personalized offers. As the digitally connected scarf goes to show, with Digital Solutions and an innovative mindset, there are no limits to what can be achieved.
To find out more about digitally connected apparel and the ways your business could benefit, speak to an Avery Dennison expert today.
The Avery Dennison digitally connected garment features smart embellishments printed on the sleeve that can be scanned via our Smart Reader app. With this trigger, brand messaging is delivered directly to consumers, but the solution can also enable personalized marketing experiences too. An NFC (near field communication) woven label found near the hem of the connected garment allows for unique item-level product identification, personalized experiences, and IoT connectivity.
Inside the jersey, a Digital Care Label, powered by atma.io connected product cloud, links to an Avery Dennison white label app containing product information and washing instructions. In addition, this QR label can be scanned to authenticate the garment, offering brand protection from counterfeits. Finally, a prominent QR code that forms part of the connected jersey’s central aesthetic transports users to an augmented reality experience via Instagram. This graphic was produced by Denis Rossiev, an award-winning metaverse designer, and shows how smart embellishments can serve a wider range of functions than those of a purely practical, connective nature.
Trigger happy: from QR codes to NFC badges and AR
The appetite for this technology is poised to increase further. According to McKinsey, fashion brands invested between 1.6% and 1.8% of their 2021 revenue in tech which would allow them to keep up with evolving consumer behaviour. Experts predict that this figure may double by the end of the decade. From the consumers’ perspective, 50% say they are happy to trade their data for incentives such as coupons or exclusive digital interactions.
At NRF Retail’s Big Show in January 2023, Avery Dennison unveiled our digitally connected garment. Featuring seven digital triggers, it demonstrates the exciting digital consumer engagement tools that early adopters are now utilizing for commercial purposes.
At NRF Retail’s Big Show in January 2023, Avery Dennison unveiled our digitally connected garment. Featuring seven digital triggers, it demonstrates the exciting digital consumer engagement tools that early adopters are now utilizing for commercial purposes. The appetite for this technology is poised to increase further. According to McKinsey, fashion brands invested between 1.6% and 1.8% of their 2021 revenue in tech which would allow them to keep up with evolving consumer behaviour. Experts predict that this figure may double by the end of the decade. From the consumers’ perspective, 50% say they are happy to trade their data for incentives such as coupons or exclusive digital interactions.
This means thousands of tonnes of textile waste ends up in landfills or is incinerated. By reusing or recycling fashion, we can turn that around. Second-hand resale and thrifting sites such as The RealReal and Thredup.com show us how to keep enjoying clothes for longer. Brands themselves have realised that fashion circularity will depend on consumers working with them to close the loop. For instance, Levi’s and H&M have set up ‘trade-in’ and garment collecting programs, to that end. The vision is that retailers and brands will generate new revenue streams when they collect, upcycle and resell garments. Using digital care labels, powered by atma.io and Digital Product Passports (DPPs) fashion marketing teams have the power to engage consumers in the lifecycle story of individual garments, and drive behavior change towards responsible ownership and circularity. If consumers play their part in extending the life of items of clothing, textile waste can be reduced. For example, when they have fallen out of love with their jeans, that denim can be used for something else – not sent to landfill. The mindset of constant disposal will gradually disappear, as new options to make use of old clothes come to the fore.
It’s growing, but will fashion circularity truly become part of everyday life? One school of thought is that both consumers and brands need to benefit when garments are returned and reused. It’s natural for both parties to ask, ‘what’s in it for me?’ If everyone has an incentive, we can close the circularity loop together more quickly and efficiently. The benefits must become clear to both parties. So, what are they? Well, as mentioned earlier, brands can generate ROI from upcycling and re-selling returned items. Consumers can get discount coupons and loyalty points for returning unwanted garments. Joining forces will make the difference. Both are reducing their carbon footprint as a result. Technology in the form of Digital IDs or Digital Product Passports (DPPs) for garments will facilitate this mutually-beneficial arrangement. Data stored and accessed through the garment ID, will provide raw material and composition information needed to recondition, upcycle and sell on, returned items. Shoppers will use the DPP to find out everything about the item’s history, its care instructions, and how to return it, or recycle.
Incentives for garment take-back schemes
The materials used, the design, the work that went into sourcing fabrics, is all recorded and that data will make take-back and repurposing possible for the retailer. Supply chain visibility will be the key to extending the life of products, and Digital IDs will be the essential tool connecting consumers and brands throughout this co-owing, collaborative and highly-engaging arrangement.
Digital Product Passports are circular fashion’s driving force
The materials used, the design, the work that went into sourcing fabrics, is all recorded and that data will make take-back and repurposing possible for the retailer. Supply chain visibility will be the key to extending the life of products, and Digital IDs will be the essential tool connecting consumers and brands throughout this co-owing, collaborative and highly-engaging arrangement. Avery Dennison’s latest ‘Digital Consumer Behavior’ report found that consumers, particularly Gen Z and millennials, now expect retail and technology to gel seamlessly whether online, or in stores. Apparel shoppers are highly-receptive to frictionless touchpoints that will enhance their instore experience. They are open to scanning digital labels on garments, making use of QR codes, and NFC technology, for product insight and interaction post-purchase. Digital solutions are ready to bring these circular consumption models to life. In fact, Avery Dennison is busy helping leading fashion brands do exactly that, right now. We’ve championed sustainability in our industry for many years. It’s wonderful to see practical initiatives going live across the industry, designed to extend the lifespan of garments, and bring circular consumption into the mainstream. And it’s amazing to see our technology making smarter consumer engagement possible.
Digital solutions are ready to bring these circular consumption models to life. In fact, Avery Dennison is busy helping leading fashion brands do exactly that, right now. We’ve championed sustainability in our industry for many years. It’s wonderful to see practical initiatives going live across the industry, designed to extend the lifespan of garments, and bring circular consumption into the mainstream. And it’s amazing to see our technology making smarter consumer engagement possible.
Avery Dennison’s latest ‘Digital Consumer Behavior’ report found that consumers, particularly Gen Z and millennials, now expect retail and technology to gel seamlessly whether online, or in stores. Apparel shoppers are highly-receptive to frictionless touchpoints that will enhance their instore experience. They are open to scanning digital labels on garments, making use of QR codes, and NFC technology, for product insight and interaction post-purchase.
Are you ready to unlock the power of digital with Digitally Connected Garments? Find out more here.
Garments and footwear can now tell their own stories, thanks to Digital ID technology, and the advent of Digital Product Passports (DPPs). In store, a shopper can use their phone to scan a smart care label on a coat, for example. This will open a dedicated webpage and they'll find out exactly where the coat was made, the type and source of the textiles used, and potentially even the amount of carbon emissions to manufacture it. Any ‘green promises’ can be thoroughly substantiated, as can the garment’s brand authenticity.
To support clothing circularity, Avery Dennison has worked with leading names in fashion, providing the technology that allows the compelling story of garments to be passed on to new owners of clothes, and for brands to keep track of useful data. We helped visionary vintage retailer Transnomadica, team with fashion legend Ron Herman to bring technology into the high-end re-sale market. Our digital care labels on vintage products made it simple for shoppers to interact with a capsule range of Ron Herman vintage items, through QR codes. With a simple smartphone scan of an item’s QR code, they might discover that a jacket had been originally made in the 1960s, for example. “Customers can scan the QR code on a digital care label and read the story of the item,” explains Maurizio Fonadi, founder of Transnomadica, in our special video. “Over time, there is the opportunity to update the information, and authenticate the story we want to tell. The re-selling proposition of second-hand and vintage is going to be central to the circular model. People and the planet will benefit from this.” Digital storytelling through connected garments opens a world of possibilities. Today we’re on chapter one, but there are many more to come.
Let the story continue…
This scenario shows how Digital IDs are going to power a future where supply chain visibility, circularity, and long-term brand engagement become part of fashion’s fabric in the coming years. Our new report explains how incoming eco-legislation will mandate high levels of transparency, forcing apparel brands to make product data available to consumers and regulators. Sustainability-focused brands are busy exploring new ways to use digital triggers and IoT (Internet of Things) models to connect with consumers through the physical garments themselves. They are beginning to creatively communicate their brand’s values and content to customers in highly effective and personal ways. At Avery Dennison, we’re playing our part. We’re providing the digital trigger and technology. Our cloud-based solutions like atma.io are enabling a constant flow of data, and a suite of apps are bringing the whole ecosystem of circularity to life.
An ongoing bond thanks to IoT connectivity
At home, further information can be accessed through the Digital IDs, which acts as a digital folder of information, stored on a connected cloud platform such as Avery Dennison’s atma.io. The coat owner will be able to check on care instructions, tap into styling suggestions, watch videos on similar products, and learn how they can give it a second life, or recycle the item once it reaches the end of its life. Brand storytelling can be woven in too, prolonging engagement with that customer long after the purchase was made.
Taking engagement beyond the point of sale
At home, further information can be accessed through the Digital IDs, which acts as a digital folder of information, stored on a connected cloud platform such as Avery Dennison’s atma.io. The coat owner will be able to check on care instructions, tap into styling suggestions, watch videos on similar products, and learn how they can give it a second life, or recycle the item once it reaches the end of its life. Brand storytelling can be woven in too, prolonging engagement with that customer long after the purchase was made. If the original retailer has a take-back scheme set up, the coat owner can find out how that works via the Digital ID, and perhaps claim a coupon for returning the coat. The item can then be processed through the retailer’s reverse logistics scheme, completing the circularity loop, and helping the brand meet and report on its ESG goals. Only with access to all the material composition data can industrial textile recyclers properly sort and recycle the garment. Resale is another option, and the Digital ID will prove authenticity and help any new owners tap into vital care and recycling information during this latter stage of the coat’s lifecycle. All along the value chain, the Digital ID is telling and prolonging the garment’s story, making sure circularity comes to bear.
If the original retailer has a take-back scheme set up, the coat owner can find out how that works via the Digital ID, and perhaps claim a coupon for returning the coat. The item can then be processed through the retailer’s reverse logistics scheme, completing the circularity loop, and helping the brand meet and report on its ESG goals. Only with access to all the material composition data can industrial textile recyclers properly sort and recycle the garment. Resale is another option, and the Digital ID will prove authenticity and help any new owners tap into vital care and recycling information during this latter stage of the coat’s lifecycle. All along the value chain, the Digital ID is telling and prolonging the garment’s story, making sure circularity comes to bear.
Find out how to engage with customers and unlock creative, ethical and business possibilities across a garment's lifecycle with our Digital Solutions.
A massive 71% of consumers (IBM X NRF, 2020) surveyed across 28 countries indicated that traceability is very important and they are willing to pay a premium for brands that provide it. If you can share a wealth of information via Digital IDs, you are tapping into that demand. Fashion brands can communicate their values, product stories and messages to customers in highly engaging and personalized ways. At Avery Dennison, we’re confident the adoption of Digital ID technology and its ability to create consumer-product interactions will take traceability mainstream. This will bring value to the fashion brands we support, their customers, and the planet.
Social retail is a big new area of interest for brands. It provides the opportunity to extend brand storytelling with personalized experiences. QR codes can be scanned with a smartphone to unlock hidden content about the garment, your brand, or an affiliated community, such as a sports team if the item is a replica team shirt. Competitions, the chance to claim a discount, or watch team videos can be accessed through this new communication channel. Engaged consumers are effectively moving beyond a purely transactional relationship to more of a community role, having formed deeper connections to the products and the brand.
Unlocking hidden ‘social’ content
At NRF in New York this January, we explored what’s possible, demonstrating two different types of ‘connected garments’. A prototype scarf was created as part of an ongoing partnership between Dutch textile brand BYBORRE and Avery Dennison. It was originally made for a traceability workshop at the Window of Textile Opportunities™ in Amsterdam in 2022. BYBORRE designed and knitted the scarf, and an Avery Dennison’s Digital Care Label was attached. Every garment has a unique journey, and this scarf shows how intelligent labelling technology can help tell that specific story transparently. The consumer can trace the path of each unique scarf by scanning the QR code on its care label, powered by Avery Dennison’s connected product cloud, atma.io, to view the product’s journey, from yarn supplier through to the manufacturing process. Digital product data and eco-certifications can also be shared with the consumer. Also demonstrated at NRF were digitally connected t-shirts. Visitors at NRF were able to see how the consumer experience can be enhanced through digitally connected features. The t-shirts feature QR codes on the care labels and hang tags, and NFC tags in heat transfer embellishments, all of which can be read with a smartphone. The QR codes open online experiences, and the consumer is able to access stories, insights and videos. Digitally connected features showcase Avery Dennison’s commitment towards sustainability. They provide consumers with garment information, enabling transparency, and directly assisting the fashion and sportswear industries as they facilitate a move towards circularity.
Connected scarf and jersey
As well as reassuring customers about the green credentials of the garment they’re purchasing, you can communicate other important brand values and stories through Digital IDs too. Social retail is a big new area of interest for brands. It provides the opportunity to extend brand storytelling with personalized experiences. QR codes can be scanned with a smartphone to unlock hidden content about the garment, your brand, or an affiliated community, such as a sports team if the item is a replica team shirt. Competitions, the chance to claim a discount, or watch team videos can be accessed through this new communication channel. Engaged consumers are effectively moving beyond a purely transactional relationship to more of a community role, having formed deeper connections to the products and the brand. Whether you want to use garment Digital IDs to share style advice, publicize a take-back scheme, or incentivize recycling, the possibilities for extended brand storytelling are endless. What’s more, the technology is ready to bring these powerful connections to life right now.
Whether you want to use garment Digital IDs to share style advice, publicize a take-back scheme, or incentivize recycling, the possibilities for extended brand storytelling are endless. What’s more, the technology is ready to bring these powerful connections to life right now.
As well as reassuring customers about the green credentials of the garment they’re purchasing, you can communicate other important brand values and stories through Digital IDs too.
Following the announcement of the EU Green Deal, new legislation will make data collection a requirement for every garment that is made, bought or sold in the EU. Referred to as a Digital Product Passport, this item-level data is intended to make apparel more traceable and companies more accountable, thereby facilitating sustainability and circularity. But the tech and the data required to make DPPs happen can also be used to forge stronger, deeper and longer-lasting bonds between brands and consumers, as Avery Dennison’s Smartrac global senior director of marketing communications, Hannah Bernard explains.
Digital Product Passports (DPPs) are the subject of much discussion in the world of fashion and apparel. However, there’s a lot that still remains unknown. In this video, Avery Dennison’s Vice President of Innovation, Product Line Management and Sustainability, Michael Colarossi, explains the fundamentals of the new EU legislation. Find out how DPPs enable circularity and what your brand should be doing to prepare.
Michael Colarossi explains how DPPs can unlock sustainability
Michael Colarossi, Vice President of Innovation, Product Line Management and Sustainability at Avery Dennison explains how the creation of digitally connected products is far simpler than you may think. He outlines Avery Dennison's three-step approach to help you unlock the full potential of digitally connecting your products. Whether your interest lies in sustainability, engaging with consumers, brand protection, or Digital Product Passports, we have the solutions to meet your needs.
Digitally connected products: Easy as 1, 2, 3.
Mara Hoffman, a luxury brand known for its dedication to sustainable practices teamed up with textile recycler Circ to create a limited edition dress featuring Avery Dennison’s Digital Care Label, powered by atma.io connected product cloud. Made entirely from 100% Circ® lyocell, with 50% sourced from recycled textile waste, this is the first time Circ® Lyocell has been used in the luxury market. Crafted with longevity in mind, the dress is digitally connected with a Digital Care Label created from material scraps and embedded with a unique QR code. The Digital Care Label shows consumers information on repair, recycle, repurpose, and resell to keep the item in circularity for as long as possible. Watch the video for more information.
Sustainability never looked so stylish: Mara Hoffman partners with Circ and Avery Dennison
Like all true ‘as a Service’ offerings, DPPaaS is a flexible, end-to-end package which delivers against a predefined scope (in this case, DPP requirements) without requiring substantial initial investments. Essentially, it offers a simple solution to what is a highly complex challenge. Comprising of consultancy, hardware, software, atma.io digital infrastructure, digital ID technology, physical labels and support services, DPPaaS provides brands with everything needed to ensure compliance and so much more.
Avery Dennison – a perfect partner for DPP implementation
With the help of Avery Dennison Digital Solutions’ Digital Product Passport as a Service (DPPaaS), purpose-led brand Burton Snowboards has found a clever way to get out in front of the challenge. It is not surprising that Burton Snowboards is adopting such a proactive approach. They are, after all, a proactive brand. Moreover, rooted in nature and the great outdoors, the fundamental basis of the DPP legislation resonates with the brand’s commitment to sustainability.
Burton Snowboards – On board with sustainable innovation
To give some examples: brands need a solid adoption strategy; they need to generate costing models; they should also consider how – beyond merely meeting compliance obligations – they can utilise the tech required for DPPs to enhance consumer engagement and boost supply chain efficiencies. Brands must consider essential questions: what kind of digital trigger is required on the product to serve the business and regulatory objectives? How will data be stored, managed and utilised? Who requires access to this data, and what functions should it fulfil? The fact that the DPP landscape is constantly evolving adds another layer of complexity.
For many companies in the fashion and apparel industry, embracing Digital Product Passports (DPPs) can feel like a daunting prospect. It’s true that there are lots of intricate details for brands to navigate if they are to stay on top of compliance deadlines.
Burton Snowboards take advantage of DPP as a Service
Chief Product Officer at Burton Snowboards, Chris Cunningham, had this to say: “We are proud to be one of the first retailers exploring what DPPaaS is capable of and working to get ahead of the DPP legislation. Piloting DPPaaS will provide us with new ways to showcase our brand values and engage with our customers” Need help preparing your business for the transition to DPPs? Speak to an Avery Dennison Digital Solutions expert about DPPaaS today.
Getting ahead of DPP legislation with DPPaaS
Chief Product Officer at Burton Snowboards, Chris Cunningham, had this to say: “We are proud to be one of the first retailers exploring what DPPaaS is capable of and working to get ahead of the DPP legislation. Piloting DPPaaS will provide us with new ways to showcase our brand values and engage with our customers”. Need help preparing your business for the transition to DPPs? Speak to an Avery Dennison Digital Solutions expert about DPPaaS today.
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We’re changing the game with our latest partnership with (re)boot. Founded by Gabriella Mas, (re)boot has been at the forefront of tackling the waste crisis in the football industry by up-cycling and recycling worn football equipment to extend the life of sportswear beyond the game. (re)boot is turning Inter Miami CF match worn jerseys and other remaining team wear into 1-of-1 designer garments launched online and at The Webster, Miami. Each jersey is entirely unique and digitized with Avery Dennison's Digital ID technology, powered by atma.io connected product cloud. The unique story behind the brand, item authenticity and upcycling process can be unlocked by our NFC labeling technology and provides a digital experience for fans. The latest collection solidifies their long-term relationship that will extend beyond Inter Miami CF, encompassing other MLS teams and league-wide initiatives in the future.
(re)boot reveals most innovative collection to date using Inter Miami team-worn gear and Avery Dennison Digital Solutions
Avery Dennison and (re)boot team up to highlight the power of Connected Garments
How consumer preferences and new regulations are transforming the fashion, apparel and textile sectors Innovative technologies that are making it easier for brands to maximize the potential of circularity and achieve sustainability goals Simple, practical steps to achieve circular design and deployment, backed up by case studies from leading sustainable brands Why digitizing product data is no longer just a nice-to-have – and how it can benefit brands And more…
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Threads of Change Report: How digital technology powers textile circularity from design to deployment
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Our cloud-based solutions, atma.io connected product cloud, allow for a constant flow of data between the physical world and the digital realm. What this means is that each garment you produce can be duplicated as a digital twin that follows its real-world counterpart throughout every stage of its lifecycle. This is the future of information management. When supplemented with AI-driven analytics offered by atma.io connected product cloud, it can provide real-time insights to help you manage inventory, market your goods and limit your impact on the environment.
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