Connected
Garments
Made to Mention
By Avery Dennison
In this edition we explore the trends in digital connectivity that are enabling agility and traceability throughout operations.
Welcome to our first Made to Mention magazine of 2022 from the apparel team at Avery Dennison.
Research shows that digital investment is a top priority for the apparel industry. Consumers and businesses alike are raising their level of reliance on technology and digital platforms. With this comes a need for solutions that support future ambitions and mitigate risks associated with legacy systems that no longer serve our needs.
A significant majority of consumers (79%) are changing their purchase preferences based on sustainability.
This contrasts sharply with the 36% of organizations who believe consumers are willing to make this
change in their choices/ preferences based on
social or environmental impact.
Such a gap represents a risk of ~6% of brands
& retailers revenue if unaddressed.
of cross-sector executives surveyed in the UK and Spain reported seeing the value of connected packaging in boosting the sustainability credentials of companies
36%
of global consumers surveyed are willing to pay more for sustainable products or services, and those willing to pay more would accept a 25% premium on average
34%
We hope you enjoy this edition of Made to Mention.
05
of global fashion executives surveyed rated traceability of product materials and supply chain as the most impactful use case for product passports
37%
Many fashion players have succeeded in making the step to digitize garments, and are leveraging the real estate on a garment label or packaging to share valuable information and experiences with shoppers.
We believe that connected garments are the gateway to addressing a whole host of challenges, from brand protection, to supply chain connectivity and traceability, to consumer engagement and more. We meet these challenges head on, and invite you to join us.
We hope you enjoy this edition of Made to Mention.
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© 2022 AVERY DENNISON CORPORATION
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Source: Appetite Creative, 2022
Source: Fashion
United, 2020
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Many fashion players have succeeded in making the step to digitize garments, and are leveraging the real estate on a garment label or packaging to share valuable information and experiences with shoppers.
We believe that connected garments are the gateway to addressing a whole host of challenges, from brand protection, to supply chain connectivity and traceability, to consumer engagement and more. We meet these challenges head on, and invite you to join us.
Source: Business of Fashion x McKinsey and Company, 2022
of senior leaders surveyed expect retailers to engage with customers around digital goods in the next five years
Source: 2022 retail industry outlook, Deloitte
of cross-sector executives surveyed in the UK and Spain reported seeing the value of connected packaging in boosting the sustainability credentials of companies
Source: Appetite Creative, 2022
80%
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© 2021 AVERY DENNISON
COPRPORATION
Source: Capgemini Research Institute, 2020
64%
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© 2021 AVERY DENNISON
CORPORATION
of global fashion executives surveyed rated traceability of product materials and supply chain as the most impactful use case for product passports
Source: Business of Fashion x McKinsey and Company, 2022
37%
64%
Source: Simon Kucher & Partners, 2021
of senior leaders surveyed expect retailers to engage with customers around digital goods in the next five years
Source: 2022 retail industry outlook, Deloitte
80%
Source: 2022 retail industry outlook, Deloitte
Source: Simon Kucher & Partners, 2021
34%
of global consumers surveyed are willing to pay more for sustainable products or services, and those willing to pay more would accept a 25% premium on average
Download the Zine
