Connected
Communities
Made to Mention
By Avery Dennison
In this sixth edition of Made to Mention, we celebrate connection itself and the communities that breathe life into our industry.
Community is at the center of everything we do. It’s our families, our professional networks, our sports teams, our social groups, and how we interact with brands and businesses. It’s local and it’s global.
Digital connectivity has transformed these relationships, opening up endlessly evolving possibilities.
A significant majority of consumers (79%) are changing their purchase preferences based on sustainability.
This contrasts sharply with the 36% of organizations who believe consumers are willing to make this
change in their choices/ preferences based on
social or environmental impact.
Such a gap represents a risk of ~6% of brands
& retailers revenue if unaddressed.
of global fashion shoppers want brands to run customer communities or forums
36%
We hope you enjoy this edition of Made to Mention.
06
of global sports fans want brands to listen to customer feedback
43%
“Digital platforms make matches between people to exchange, communicate or co-reate.”
We hope you enjoy this edition of Made to Mention.
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© 2022 AVERY DENNISON CORPORATION
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GWI, 2020-21
Source: Fashion
United, 2020
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“Digital platforms make matches between people to exchange, communicate or co-reate.”
GWI, 2020-21
of global fashion shoppers want brands to run customer communities or forums
GWI, 2020-21
of global consumers say brands need to work just as hard to create inclusive spaces online as they do offline
Wunderman Thompson, 2021
88%
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© 2021 AVERY DENNISON
COPRPORATION
Source: Capgemini Research Institute, 2020
21%
LEGAL AND PRIVACY NOTICES
© 2021 AVERY DENNISON
CORPORATION
Wunderman
Thompson, 2021
of global sports fans want brands to listen to customer feedback
GWI, 2020-21
21%
Source: 2022 retail industry outlook, Deloitte
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of global consumers say brands need to work just as hard to create inclusive spaces online as they do offline
88%
43%
INSEAD, 2022
