Circularity
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Made to Mention
by Avery Dennison
According to
Circle Economy,
our current economy
is only 8.6% circular,
leaving a massive
circularity gap.
Hello, and welcome to the third edition of our Made to Mention magazine from the apparel team at Avery Dennison.
Achieving a climate neutral world by mid-century is essential to mitigate threats to the lives and livelihoods of people everywhere, and is set to influence processes and perceptions for decades.
Source: Capgemini Research Institute, 2020
A significant majority of consumers (79%) are changing their purchase preferences based on sustainability.
This contrasts sharply with the 36% of organizations who believe consumers are willing to make this
change in their choices/ preferences based on
social or environmental impact.
Such a gap represents a risk of ~6% of brands
& retailers revenue if unaddressed.
This quarter, we delve into the topic of circularity with insights that shed light on the trend drivers and influences that are enabling us collectively as an industry to influence systemic change and advance the circular economy.
79%
A significant majority of consumers (79%) are changing their purchase preferences based on sustainability.
This contrasts sharply with the 36% of organizations who believe consumers are willing to make this change in their choices/ preferences based on social or environmental impact.
36%
Such a gap represents a risk of ~6% of brands and retailers revenue if unaddressed.
~6%
We recognise that the success of circular business models is influenced by a multitude of interlinking factors, which is why in this edition, you will find insights from a range of perspectives, from the industry’s approach to consumer behavior, to innovation, to communication design.
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03
Made to Mention
by Avery Dennison
This contrasts sharply with the 36% of organizations who believe consumers are willing to make this change in their choices/ preferences based on social or environmental impact.
36%
Such a gap represents a
risk of ~6% of brands and retailers revenue if unaddressed.
~6%