It’s time to rethink retail
Environmental pressures and an ongoing pandemic are rapidly reshaping the landscape. It’s time for innovative label and packaging solutions made for how the world shops and does business right now.
Download the trend report
COVID-19 has changed how we shop and how brands make, market and move products. At the same time, our most urgent environmental issues—climate change, plastics pollution, wildfires, drought, and more—have not taken a holiday. As online and other “touchless” commerce booms, consumers, businesses, and regulators are also demanding products, packaging, and processes that minimize ecological damage.
Sustainable shopping start-up Olive consolidates multiple online purchases into a single weekly delivery with reusable packaging
A path forward
The good news is that compelling packaging solutions for this rapidly evolving new normal exist today. Rethink Retail is our campaign to spark conversation about both the challenges and available solutions in the current state of retail.
Rethink Retail invites you to:
and track current trends by exploring Regenerative Retail Economy, an eye-opening report from The Future Laboratory. See more and download the report on our Trends page.
designed for how consumers are shopping
and businesses are operating today.
our newest and most innovative solutions in a fully immersive, compellingly creative retail environment at NRF and Labelexpo 2022.
From the labeling pioneer
At Avery Dennison, we’re interested in what you think about the current state of retail, because we think a lot about retail every day. We’re the industry’s primary source for both sustainable and digitally enabled retail solutions. We’ve developed innovations that enable a post-pandemic marketplace that is more touchless, convenient and online-centric, alongside solutions whose design and purpose acknowledge the bracing realities of the world’s environmental crises—all while helping you add efficiency, maintain margins, and stay ahead of new regulations.
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Sustainable labeling solutions
that support a circular economy and contribute to shareworthy brand sustainability stories — including materials that are responsibly sourced, enable greater recyclability, contain more recycled material, reduce waste, and help educate consumers on how to recycle and reuse packaging and products.
Intelligent labels and atma.io
which let brands connect the physical with the digital, dramatically improve inventory visibility and management, reduce waste, enable grab-and-go convenience and touchless payments, and add remarkable new depth to what (and how) brands can communicate to consumers at the point of sale and well beyond.
including materials that are easier on the earth, improve product safety and security, help reduce counterfeiting and diversion, and offer an in-home unpacking experience that is pleasurable and on-brand.
E-commerce packaging solutions
Better understand the new normal
Experience and evaluate
explore sustainable advantage
Enable recycling, reuse or composting
Label with recycled or renewable content
Reduce material use
Retail in the Age of Regeneration
Consumers want both sustainability and convenience. Can retail deliver?
This website keeps expanding during the campaign! Stay tuned for all Retail Reimagined updates.
Created in collaboration with renowned foresight agency The Future Laboratory, our report offers key trends and practical takeaways to help stakeholders in the apparel, beauty, and food and beverage sectors to reconceive their business models, implement circular systems and make sustainability a top priority.
Download the full report
Is your brand ready to be part of the Regenerative Retail Economy?
Why it matters
The demand for convenience has been accelerated by the Covid-19 pandemic – but so has awareness of humanity’s environmental impact. Consumers are now challenging brands to create offerings that cater for the dueling desires of convenience and sustainability.
of US consumers say convenience is more important when shopping than five years ago
pounds of waste are generated in the US from returned merchandise each year
National retail federation
of UK and Irish consumers want online retailers to use recyclable packaging
The amount of packaging waste generated by individuals in Europe in 2018, up by 12.5kg from 2008
If we do it correctly, within 10 years, we won’t even talk about sustainability.
It [will] just be the way business is done."
Manager of Global Sustainability, Avery Dennison Smartrac
This report features the drivers, trends, case studies and key innovators building the future Regenerative Retail Economy. Here’s a snapshot of what’s included:
Prioritizing long-term value creation over short-term profits is driving forward regenerative retail strategies.
This report will deliver practical takeaways specific to the apparel, beauty, and food and beverage industries that will inspire and inform your path to a more sustainable future.
How can collaboration with competitors help deliver your sustainability goals?
How can you use technology to enable re-commerce?
How can your physical retail space support your e-commerce strategy?
How can you match consumers’ taste for clean beauty in your packaging materials?
How can you encourage low-carbon purchases?
What is your communication strategy for the necessary plastics in your food packaging?
Food and beverage
Discover the innovations and strategies that will help your organization participate in the Regenerative Retail Economy.
Want to know how Avery Dennison can help you on your sustainability journey? Get in touch.
Contact our digital id experts
contact our material experts
Consumers’ demand for convenience and their growing environmental awareness is inspiring sustainable innovation.
Digital technologies such as RFID are eliminating waste whilst answering consumers’ instant gratification desires.
Retailers are offering consumer education and assistance on what to do with packaging and products at the end of their life.
Material innovations and strategies for enhancing recyclability hint at a future of circular, pro-planet packaging.
Proof of impact will become a requisite for brands seeking to showcase their sustainability credentials throughout their supply chains.
Proof of Impact
Rethinking labels means taking a new look at how labels can help you better meet the packaging demands of a retail environment reshaped.
The world can’t afford to continue wasting materials, and neither can you. It’s time to think about products beyond their point of use. We’re leveraging our legacy of innovation to design label and packaging solutions that are better for our planet.
We’re empowering consumer-focused brands to create lasting change, reduce their consumption of natural resources and move towards a circular and regenerative economy.
Introducing Sustainable ADvantage
Welcome to a portfolio of solutions that enable you to use fewer natural resources, cut carbon emissions, reduce waste and move toward a low-carbon, circular economy. Sustainable ADvantage solutions make it easy to improve the environmental impact of packaging and elevate your sustainability credentials without sacrificing performance — and, in many cases, without paying more. Many Sustainable ADvantage solutions are created according to EcoDesign principles, such as making labels from the same material as the package to increase the likelihood of the package being recycled.
We’re featuring just some of our Sustainable ADvantage products here. Your Avery Dennison representative can help you explore them all.
Click on a product category to learn more
Give a second life (and more) to used packaging
Help build the circular economy
Get the job done with fewer natural resources
Supply chains that show care for people and the environment
Is your brand ready to rethink labeling?
Request more info
We’re proud to do our part in helping the world move toward a regenerative future.”
Tina Hart, Vice President Global Strategic Innovation Platform
The physical and digital are integrating like never before, and we’re leading that integration in labels and packaging. By enabling everyday items with radio frequency identification (RFID), our intelligent label solutions can dramatically improve supply chain efficiency and inventory management by allowing you to better track and authenticate products. They also let you offer richer brand experiences, build stronger consumer relationships, adopt more sustainable practices and more.
E-commerce packaging and shipment labels say a lot about a brand. That's why choosing the right label technology for your packaging is critical. We offer e-commerce materials that are easier on the Earth, improve product safety and security, help reduce counterfeiting and diversion, and offer an in-home unpacking experience that is delightful and on-brand.
© 2021 avery dennison corporation
Experience and evaluate our newest and most innovative solutions in a fully immersive, compellingly creative retail environment at NRF and Labelexpo 2022.
Labelexpo 2022 - World's largest event for the label and package printing industry
More details coming soon
stay in touch
Brussels Expo, Belgium
April 26-29, 2022
Javits Center, New York, US
January 16-18, 2022
NRF 2022 - Retail's Big Show
Give a second life (and more) to used packaging
For a PET package to be recycled, its label must be compatible with sorting equipment and able to detach properly during the recycling wash. CleanFlake materials come in sizes and thicknesses recognized by sorting equipment, while CleanFlake Adhesive Technology ensures that both the label and its adhesive come off cleanly. The result? More of your packaging becomes rPET and less is downcycled or incinerated. Otherwise, CleanFlake materials perform like any other label — on press, on your package and on the shelf.
Get more information
Increases the amount of recycled PET
Helps reduce associated GHG emissions by up to 80%
Certified by Institut Cyclos-HTP for PET recycling
Available in white cavitated or clear film
Suitable for food and drink and home and personal care
RecyClass guidelines dictate that recyclable labels for HDPE packages must wash off at 40°C. But the water in a typical shower is about the same temperature, raising the risk that recyclable labels on personal care products will slide off during use.
Problem solved: our permanent acrylic adhesives stay in place during a cold wash, and in an industry first, they’ve been approved by RecyClass for pigmented HDPE recycling.
CleanFlake™ clear film label
HDPE Recycling clear film label
Standard permanent adhesives that hold fast during consumer use
Helps boost HDPE recycling rates and build circularity
Approved by RecyClass for colored HDPE
Available in MDO, PE and PP film
Suitable for food as well as home and personal care
Wash-off white paper label
Wash-off paper labels
Single-use packaging contributes to waste, pollution and climate change. More consumers are rejecting it, and more regulators are moving to eliminate it. Our wash-off paper labels make more packaging reusable. They’re engineered for easy removal at water temperatures between 21°C and 60°C — no added chemicals necessary.
Approved by European recycling and pooling systems
Suitable for labels with minimal ink coverage
Two different adhesives for optimal performance on different substrates
Suitable for food and drink, beauty, home and personal care and logistics
Compostable white paper label
For a label that won’t prevent composting and makes disposal of packed or bagged produce easier, try our compostable materials. They’re compostable under industrial conditions and meet all country and local regulations, yet perform as well as non-compostable labels. And because sustainability should have shelf appeal, we made sure they look great, too.
Entire laminate is OK Compost-certified
Perfect for compostable packaging and bags
BPA-free and FSC®-certified
Safe for direct contact with dry, moist and fatty foods
Back to solutions
Save natural resources and reduce your carbon footprint with our paper labels containing either 30% or 100% recycled content. rMC offers very good conventional, digital and thermal-transfer printing, with a gloss and whiteness very close to that of paper labels made with virgin wood fiber.
Coated with a semi-gloss finish
Uses fewer natural resources and reduces carbon footprint
No impact on converting or printing performance
Suitable for food and drink, including wine and spirits
Made with recycled material, yet still fully squeezable, rPE delivers a label that doesn’t force you to choose between sustainability and functionality. It’s available in 100% recycled or 30% recycled versions, and both are perfect for curved, squeezable substrates.
rMC white paper label
rPE white film label
100% recycled version includes post-consumer and post-industrial waste
30% recycled version made with post-consumer waste
Comes with TC7007 topcoat, the industry benchmark
91% less fossil material and 42% less energy than virgin PE
rPP white film label
Build circularity and reduce your carbon footprint without losing functionality. Consisting of up to 99% post-consumer waste, rPP is a more sustainable solution that looks, prints and behaves just like conventional polypropylene labels.
Approved for direct food contact
Uses 90% less fossil fuel, 75% less water and 62% less energy
Fewer associated carbon emissions
ISCC PLUS certified
rCrush Barley paper label
Add another dimension to your sustainability story with labels made from a combination of recycled post-consumer waste and grapes, citrus fruit or barley leftover from beverage and food production. Attractive natural colors offer high-impact shelf appeal, while the 100% green energy used in the manufacturing process delivers a 20% carbon reduction over conventional paper labels.
40% post-consumer waste, 15% grape, citrus or barley waste
Custom options for labels made with your own organic material
Builds circularity, reduces carbon emissions
Suitable for wine and spirits, craft beer, food and home and personal care
rDT white paper label
Keep pace with your direct-thermal labeling needs with less impact on the environment: rDT is the first and only uncoated direct thermal label made with recycled content, offering greater sustainability with zero trade-offs in printability, appearance and barcode readability.
15% recycled content, including post-consumer waste
FSC-certified and BPA-free
Reduced carbon footprint
Suitable for e-commerce, logistics, food and retail
AD RDX film and paper labels are made with less material and fewer natural resources, allowing you to reduce environmental impact while increasing efficiency and productivity, because more labels on a roll mean fewer roll changes, saving you time. AD RDX materials also weigh less and require less transport and storage.
Reduced storage, transportation, disposal and packaging tax costs
Increased operations efficiency and productivity
Solutions for many substrates
Suitable for food, home and personal care, logistics, retail and pharma
AD RDX™ MC white paper label
Meet consumer demand, emerging regulations and your own sustainability goals with film labels made from biocircular content. Designed for rigid packaging, Bio-based PP looks and performs like conventional PP, but with less fossil fuel and 9% less GHG emissions. Bio-based PP is made with biological byproducts from other production processes, so no food crops are displaced to produce it.
Up to 99% biobased content
Approved for direct food contact
Available in white cavitated and clear
Suitable for food and drink and home and personal care
Bio-based PP white film label