It’s time to rethink retail
Environmental pressures and an ongoing pandemic are rapidly reshaping the landscape. It’s time for innovative label and packaging solutions made for how the world shops and does business right now.
Download the trend report
COVID-19 has changed how we shop and how brands make, market and move products. At the same time, our most urgent environmental issues—climate change, plastics pollution, wildfires, drought, and more—have not taken a holiday. As online and other “touchless” commerce booms, consumers, businesses, and regulators are also demanding products, packaging, and processes that minimize ecological damage.
Sustainable shopping start-up Olive consolidates multiple online purchases into a single weekly delivery with reusable packaging
A path forward
The good news is that compelling packaging solutions for this rapidly evolving new normal exist today. Rethink Retail is our campaign to spark conversation about both the challenges and available solutions in the current state of retail.
Rethink Retail invites you to:
and track current trends by exploring Regenerative Retail Economy, an eye-opening report from The Future Laboratory. See more and download the report on our Trends page.
designed for how consumers are shopping
and businesses are operating today.
our newest and most innovative solutions in a fully immersive, compellingly creative retail environment at NRF and Labelexpo 2022.
From the labeling pioneer
At Avery Dennison, we’re interested in what you think about the current state of retail, because we think a lot about retail every day. We’re the industry’s primary source for both sustainable and digitally enabled retail solutions. We’ve developed innovations that enable a post-pandemic marketplace that is more touchless, convenient and online-centric, alongside solutions whose design and purpose acknowledge the bracing realities of the world’s environmental crises—all while helping you add efficiency, maintain margins, and stay ahead of new regulations.
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Sustainable labeling solutions
that support a circular economy and contribute to shareworthy brand sustainability stories — including materials that are responsibly sourced, enable greater recyclability, contain more recycled material, reduce waste, and help educate consumers on how to recycle and reuse packaging and products.
Intelligent labels and atma.io
which let brands connect the physical with the digital, dramatically improve inventory visibility and management, reduce waste, enable grab-and-go convenience and touchless payments, and add remarkable new depth to what (and how) brands can communicate to consumers at the point of sale and well beyond.
including materials that are easier on the earth, improve product safety and security, help reduce counterfeiting and diversion, and offer an in-home unpacking experience that is pleasurable and on-brand.
E-commerce packaging solutions
Better understand the new normal
Experience and evaluate
Retail in the Age of Regeneration
Consumers want both sustainability and convenience. Can retail deliver?
This website keeps expanding during the campaign! Stay tuned for all Retail Reimagined updates.
Created in collaboration with renowned foresight agency The Future Laboratory, our report offers key trends and practical takeaways to help stakeholders in the apparel, beauty, and food and beverage sectors to reconceive their business models, implement circular systems and make sustainability a top priority.
Download the full report
Is your brand ready to be part of the Regenerative Retail Economy?
Why it matters
The demand for convenience has been accelerated by the Covid-19 pandemic – but so has awareness of humanity’s environmental impact. Consumers are now challenging brands to create offerings that cater for the dueling desires of convenience and sustainability.
of US consumers say convenience is more important when shopping than five years ago
pounds of waste are generated in the US from returned merchandise each year
National retail federation
of UK and Irish consumers want online retailers to use recyclable packaging
The amount of packaging waste generated by individuals in Europe in 2018, up by 12.5kg from 2008
If we do it correctly, within 10 years, we won’t even talk about sustainability.
It [will] just be the way business is done."
Manager of Global Sustainability, Avery Dennison Smartrac
This report features the drivers, trends, case studies and key innovators building the future Regenerative Retail Economy. Here’s a snapshot of what’s included:
Prioritizing long-term value creation over short-term profits is driving forward regenerative retail strategies.
This report will deliver practical takeaways specific to the apparel, beauty, and food and beverage industries that will inspire and inform your path to a more sustainable future.
How can collaboration with competitors help deliver your sustainability goals?
How can you use technology to enable re-commerce?
How can your physical retail space support your e-commerce strategy?
How can you match consumers’ taste for clean beauty in your packaging materials?
How can you encourage low-carbon purchases?
What is your communication strategy for the necessary plastics in your food packaging?
Food and beverage
Discover the innovations and strategies that will help your organization participate in the Regenerative Retail Economy.
Want to know how Avery Dennison can help you on your sustainability journey? Get in touch.
Contact our digital id experts
contact our material experts
Consumers’ demand for convenience and their growing environmental awareness is inspiring sustainable innovation.
Digital technologies such as RFID are eliminating waste whilst answering consumers’ instant gratification desires.
Retailers are offering consumer education and assistance on what to do with packaging and products at the end of their life.
Material innovations and strategies for enhancing recyclability hint at a future of circular, pro-planet packaging.
Proof of impact will become a requisite for brands seeking to showcase their sustainability credentials throughout their supply chains.
Proof of Impact
The world can’t afford to continue wasting materials. And neither can you. It’s time to think about products in a new way, beyond the point of use. We’re leveraging our legacy of innovation in labels and packaging to design sustainable solutions that are better for our planet. By looking to the future, we’re empowering consumer-focused brands to create lasting change, reduce their consumption of natural resources, and move towards a circular economy.
Enables Recycling, Reuse or Compostability
What we use can be used again
Use what is necessary
Reduction in the Use of Materials
Give a second life to what we have already used
Contains Recycled/ Renewable Content
Sourced from a supply chain that shows care for people and the environment
Download sustainability brochure
The physical and digital are integrating like never before. By enabling everyday items with radio frequency identification (RFID) these ‘intelligent labels’ can dramatically improve supply chain and inventory management, allowing you to track and authenticate products. They’re also the key for unlocking richer brand experiences, building stronger consumer relationships, adopting better sustainable practices and more.
Contact our intelligent labels experts
E-commerce packaging and shipment labels can say a lot about a brand. That's why choosing the right label technology for your packaging is critical. We offer e-commerce label materials that are easier on the earth, improve product safety and security, help reduce counterfeiting and diversion, and offer an in-home unpacking experience that is pleasurable and on-brand.
E-commerce labeling solutions
Contact our e-commerce labels expert
Experience and evaluate our newest and most innovative solutions in a fully immersive, compellingly creative retail environment at NRF and Labelexpo 2022.
Labelexpo 2022 - World's largest event for the label and package printing industry
More details coming soon
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Brussels Expo, Belgium
April 26-29, 2022
Javits Center, New York, US
January 16-18, 2022
NRF 2022 - Retail's Big Show