The Future of Frictionless Food
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Smarter supply chains, social distancing, and the race to deliver convenience above all
Frictionless grocery shopping isn’t “the future” anymore. It’s happening right now, as grocers, convenience stores, and upstart brands deploy it in the fight for stomach share, in a world where COVID-19 has suddenly made digitally enabled shopping not just a convenience, but a life-saver.
Of all frictionless solutions, RFID provides a less time-consuming, more socially distanced experience for shoppers while also transforming
the back end of your business, in a way that’s easier and more
cost-effective to deploy. In The Future of Frictionless Food Deep Dive,
we explore the food industry changes, compelling case studies and evaluate some of the benefits technologies like RFID bring in at this pivotal moment in the grocery industry.
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Food forward
%
17
of grocery sales are due to digital efforts — with more on the way.
Source: RIS-Grocery Trends Study
%
218
increase in daily downloads of grocery
apps due to COVID-19.
Source: Apptopia Data
78%
retailers consider consumer
experience part of supply chain
operations.
Source: IoT…& The Imminent Supply Chain
Revolution Whitepaper
Source: FoodDive
40
of retailers are challenged by adapting supply chains
to the surge in COVID-19 related online ordering.
%
Grocery’s Move to Frictionless
Esselunga Puts the
“s” in Frictionless
“Simple, close, and fresh ”is the brand promise of La Esse,
an RFID-powered neighborhood market in Milan operated by leading Italian grocer Esselunga. With RFID tags on every item, customers enjoy instant, cashierless checkout, click-and-go lockers for online order pickup, and even fresh pastries and coffee. Early response? Benissimo!
CASE STUDY
How can you
give shoppers
the gift of time?
RFID lets your customers get what
they need, when they need it, faster
and easier. From “just walk out”
stores to ordering via smartspeaker, time-strapped consumers are gravitating to shopping that’s less
of a chore.
What does winning mean when the competition is a virus?
RFID lets you offer shopping with less contact through cashierless checkout and other innovations. It also delivers inventory accuracy of up to 99 percent, so you can replenish product faster
and avoid the lost sales and diminished customer loyalty resulting from
out-of-stocks and substitutions.
How can you meet increasing demands for transparency?
More and more of your customers want to know what’s in their food and where, exactly, it came from, all the way back to the source. RFID — especially when used in conjunction with blockchain-based solutions — lets you verify a food item’s journey across the
entire supply chain and easily share the information with your customers.
What are the Main Challenges in Frictionless Shopping?
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Which Technology
is Most Frictionless?
There are a lot of solutions aimed at providing a frictionless experience. But when you dig into the details, you quickly see that some solutions are more frictionless than others. Other technology requires customers to download apps, scan items during shopping, and generally spend time navigating processes and technology. Only RFID provides a friction-free experience start to finish.
When you look at the facts, RFID tagging emerges as the best choice for grocery retailers of any size. It not only offers an easier, more enjoyable experience for your customers — it also provides powerful advantages for your business and is faster and easier to implement.
Get the whole story: Download our free report, The Future of Frictionless Food. Or contact our RFID-for-grocery experts at rfid.info@averydennison.com
When you look at the facts, RFID tagging emerges as the best choice for grocery retailers of any size. It not only offers an easier, more enjoyable experience for your customers — it also provides powerful advantages for your business and is faster and easier to implement.
Get the whole story: Download our free report, The Future of Frictionless Food. Or contact our RFID-for-grocery experts at rfid.info@averydennison.com
Loved by Every Link
in the Supply Chain
Video / AI
Early Consumer Journey
Shopping
RFID
MRC with Assisted Device
MRC* with Mobile App
Points of Sale
Heavy Friction
Significant Friction
No Friction
Show All
Low Friction
Your Path to Frictionless Should be Frictionless, too
When you look at the facts, RFID tagging emerges as the best choice for grocery retailers of any size. It not only offers an easier, more enjoyable experience for your customers — it also provides powerful advantages for your business and is faster and easier to implement.
In a world where COVID-19 has suddenly made digitally enabled shopping not just a convenience, but a life-saver, we look into
the future of frictionless shopping and the technologies that will enable a more resilient and agile food industry.
In The Future of Frictionless Food Deep Dive, we explore the food industry changes, compelling case studies and evaluate some
of the benefits technologies like RFID bring in at this pivotal moment
in the grocery industry.
RFID wasn’t designed exclusively for retail. That means its applications are vast and varied, and that it complements many other technologies along a product’s journey. RFID also complements vision-based systems and any other technology you might be implementing in your stores especially when used in conjunction with blockchain-based solutions. In all, investing in RFID means investing in technology that delivers returns again and again over a product’s life.
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Made Possible
by Avery Dennison
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Read more below
To read more case studies download the full report.
*Machine Readable Code
“Simple, close, and fresh ”is the brand promise of La Esse, an RFID-powered neighborhood market in Milan operated by leading Italian grocer Esselunga. With RFID tags on every item, customers enjoy instant, cashierless checkout, click-and-go lockers for online order pickup, and even fresh pastries and coffee. Early response? Benissimo!
How can you meet increasing demands for transparency?
More and more of your customers want to know what’s in their food and where, exactly, it came from, all the way back to the source. RFID — especially when used in conjunction with blockchain-based solutions — lets you verify a food item’s journey across the entire supply chain and easily share the information with your customers.
Download THE report
What does winning mean when the competition is a virus?
RFID lets you offer shopping with less contact through cashierless checkout and other innovations. It also delivers inventory accuracy of up to 99 percent, so you can replenish product faster
and avoid the lost sales and diminished customer loyalty resulting from
out-of-stocks and substitutions.
Download THE report
How can you give shoppers the gift of time?
RFID lets your customers get what
they need, when they need it, faster
and easier. From “just walk out”
stores to ordering via smartspeaker, time-strapped consumers are gravitating to shopping that’s less
of a chore.
Download THE report
Which Technology
is Most Frictionless?
There are a lot of solutions aimed at providing a frictionless experience. But when you dig into the details, you quickly see that some solutions are more frictionless than others. Other technology requires customers to download apps, scan items during shopping, and generally spend time navigating processes and technology. Only RFID provides a friction-free experience start to finish.
*Machine Readable Code
Video / AI
Early Consumer Journey
Shopping
RFID
MRC with Assisted Device
MRC* with Mobile App
Points of Sale
No Friction
Low Friction
Significant Friction
Heavy Friction
+ Show All
Download THE report
Download THE report